With strict regulations and a rapidly evolving landscape, healthcare marketing requires a diverse and skilled team. However, with the right approach, you can create a strong marketing strategy that not only complies with regulations but also enhances patient engagement and drives growth for your practice. Understanding the Regulatory Landscape To...
Thought Leadership
Measuring the Success of Your Healthcare Marketing Campaigns
Healthcare marketing can be challenging, but it’s essential to the success of any healthcare organization. Whether you’re a small private practice or an extensive hospital system, your marketing campaigns should be measured and evaluated regularly to ensure they effectively achieve your business goals. With proper measurement, you may determine which...
How to Respond to Online Reviews from Patients
As a healthcare practice, your online reputation is crucial to attracting and retaining patients. With the rise of online review platforms, patients have a powerful voice in sharing their experiences with others. According to 2020 data, nearly 71% of people use online reviews as the first step to finding a...
Healthcare Marketing Strategies to Adopt During a Recession
If you work in the healthcare industry, it’s essential to remain prepared for potential challenges that may arise, including economic recessions. While no one can predict the future with certainty, having a solid healthcare marketing strategy in place can help your practice weather any storms that may come your way....
Use Your Physician Directory to Increase Patient Conversion
Pharmaceutical brands often take a backseat role in patient health by encouraging patients to talk to their healthcare provider about treatment options. However, today’s healthcare consumers are asking for a different approach. Instead of spending hours on search engines looking for a healthcare provider, consumers now look to drug manufacturers,...
Healthcare Personas and Your Digital Marketing Strategy
Healthcare marketing is a unique specialty that requires an understanding of the various industry personas and how they each interact with your digital marketing strategy. Healthcare personas embody real people who act as representatives for different patients within your target market. Personas allow you to understand what motivates your patient,...
How to Use Marketing Automation to Enhance the Patient Journey
As the healthcare landscape evolves, patients become increasingly proactive in seeking information and taking charge of their health. This shift has had a profound impact on the success of various healthcare marketing strategies. As a result, one of the most powerful, innovative tools is marketing automation. Marketing automation is technology...
How to Optimize the Digital Patient Experience
In the last decade, technology has revolutionized the field of healthcare. With the ongoing pandemic only escalating our reliance on technology, patients now turn towards digital channels more than ever before for their healthcare needs. As a result, medical practices must provide a seamless, convenient, and personalized digital patient experience...
How to Maximize Your Medical Practice’s Website Engagement
With high rates of healthcare competition, having an engaging, informative, and effective website is essential for any medical practice. According to a study by Leo Yeykelis in the Journal of Communication, people using personal computers switch their attention every 19 seconds. Therefore, from the moment a potential patient arrives at...
Recent Thoughts
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