LEVO Health Insights

LEVO Health explores the latest business trends through the lens of patients, practice managers, physicians, and sales and marketing professionals.

5 Minute Read

Understanding The Benefits of Each Social Media Platform for Your Practice

With technology being more accessible than ever, the importance of social media for growing your medical practice has never been higher. In 2020, over 3.6 billion people were using social media worldwide and this number is projected to increase to almost 4.41 billion in less than 4 years. Having a...

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Humanize Your Content Marketing to Turn Readers Into Patients

Patients aren’t just the people doctors treat. The modern patient pool is full of healthcare consumers who ask questions and desire a personal connection with their doctor. As technology continues to advance, such as allowing bots to communicate with patients on websites, it is crucial to humanize your content so...

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The Case for Integrating Live Patient Webinars into Your Marketing Strategy

The digital age allows us to consume more information than ever right at our fingertips. Similar to what social media channels and smartphones have done for the individual when it comes to staying up to date and voicing their opinions, webinars offer several benefits in the digital marketing world. Webinars...

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Optimize Your Patient Journey From the Beginning

The patient journey is defined as the ongoing sequence of events that a patient follows from the point of access into the health system to diagnosis and care. This journey may seem long and tedious, but digital health solutions are allowing these journeys to resonate with patients. Patient engagement shouldn’t...

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Why Should I Use a Healthcare-Specific Marketing Agency?

The healthcare industry changes fast, and healthcare marketing remains an integral component of sustainable growth. Digital marketing has become a vital channel for healthcare businesses in the ever-changing digital realm. According to a recent survey, 52 million U.S. adults have used the internet to obtain health or medical information.  While...

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Calculating Patient Lifetime Value & Why It Matters

Patient demand of the healthcare sector is increasing, therefore patient acquisition is key to growing any medical practice. Calculating your cost per lead and cost per appointment are smart marketing decisions, but you’ll also need to calculate the return side. Calculating the return on investment (ROI) requires figuring out the...

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Why Your Healthcare Site Needs a Consistent Blog

Maintaining a consistent blog on your healthcare site is a great way to get more visitors and bring awareness to your healthcare practice. A blog allows your healthcare site to consistently generate SEO content that will drive visitors to the site while raising awareness about relevant issues in your field....

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Healthcare Branding: Where To Start

When it comes to leaving a positive, memorable impression on patients, branding is everything.  The rise in digital marketing has allowed healthcare marketers to transform how patients make decisions. This alone can revolutionize your practice by making you stand out across all platforms. Getting Started With Healthcare Branding: Positioning Brand...

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Creating the Perfect Patient Experience With the Use of Technology

The patient experience is extremely valuable in the healthcare industry. When patients have a negative experience, word of mouth can really hurt a healthcare organization. After all, who would want to visit a doctor’s office that lacks hospitality? Why is customer service important in the healthcare industry? Healthcare is a...

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