LEVO Health Insights

LEVO Health explores the latest business trends through the lens of patients, practice managers, physicians, and sales and marketing professionals.

5 Minute Read

The Increasing Trend of Native Advertising in Healthcare

With the rise of digital media, healthcare marketers are looking for new ways to reach consumers and healthcare providers (HCPs). For the past two years, there has been an upward trend in incorporating native advertising into healthcare marketing strategies. Native advertising can now be seen in nearly every healthcare industry,...

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How to Optimize the Digital Patient Experience

In the last decade, technology has revolutionized the field of healthcare. With the ongoing pandemic only escalating our reliance on technology, patients now turn towards digital channels more than ever before for their healthcare needs. As a result, medical practices must provide a seamless, convenient, and personalized digital patient experience...

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How to Maximize Your Medical Practice’s Website Engagement

With high rates of healthcare competition, having an engaging, informative, and effective website is essential for any medical practice. According to a study by Leo Yeykelis in the Journal of Communication, people using personal computers switch their attention every 19 seconds. Therefore, from the moment a potential patient arrives at...

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Content Marketing for Your Medical Practice: Benefits and Tips

Many medical practices struggle to make the most of their marketing budget. After all, healthcare marketing is an area that some organizations overlook, but it can be successful when done right. Implementing a strategy for content marketing in your medical practice can help your business grow and take your practice...

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5 Ways a Healthcare Marketing Agency Can Help Your Medical Practice

In the rapidly changing world of healthcare, a healthcare marketing agency is essential to running a successful medical practice. Without a marketing agency, it is extremely difficult to attract new patients or even retain current patients. Fortunately, with a marketing agency tailored specifically towards the healthcare industry, your medical practice...

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5 Ways to Attract New Patients to Your Practice

Competition amongst healthcare practices is at an all time high. If you’re a healthcare provider, you should be searching for innovative ways to attract new patients and gain an edge over your competitors. Though retention of patients is essential for a practice to succeed, acquiring new patients is equally as...

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Staying HIPAA-Compliant When Responding to Patient Reviews

Patient reviews matter because they help prospects determine whether a practice or healthcare clinician can provide them with the services they need. In fact, a 2020 survey showed 77% of people use online reviews as the first step in finding a new physician. However, reviews can be both good and...

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Understanding The Benefits of Each Social Media Platform for Your Practice

With technology being more accessible than ever, the importance of social media for growing your medical practice has never been higher. In 2020, over 3.6 billion people were using social media worldwide and this number is projected to increase to almost 4.41 billion in less than 4 years. Having a...

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Humanize Your Content Marketing to Turn Readers Into Patients

Patients aren’t just the people doctors treat. The modern patient pool is full of healthcare consumers who ask questions and desire a personal connection with their doctor. As technology continues to advance, such as allowing bots to communicate with patients on websites, it is crucial to humanize your content so...

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