Patient reviews matter because they help prospects determine whether a practice or healthcare clinician can provide them with the services they need. In fact, a 2020 survey showed 77% of people use online reviews as the first step in finding a new physician. However, reviews can be both good and...
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Understanding The Benefits of Each Social Media Platform for Your Practice
With technology being more accessible than ever, the importance of social media for growing your medical practice has never been higher. In 2020, over 3.6 billion people were using social media worldwide and this number is projected to increase to almost 4.41 billion in less than 4 years. Having a...
Humanize Your Content Marketing to Turn Readers Into Patients
Patients aren’t just the people doctors treat. The modern patient pool is full of healthcare consumers who ask questions and desire a personal connection with their doctor. As technology continues to advance, such as allowing bots to communicate with patients on websites, it is crucial to humanize your content so...
The Case for Integrating Live Patient Webinars into Your Marketing Strategy
The digital age allows us to consume more information than ever right at our fingertips. Similar to what social media channels and smartphones have done for the individual when it comes to staying up to date and voicing their opinions, webinars offer several benefits in the digital marketing world. Webinars...
LEVO’s Unique Office Pays Tribute to History of Healthcare
When LEVO moved into our new Tampa office space in late 2019, we were excited to have a building that reflected our continued growth as a company. However, we knew the bare, white walls needed to be upgraded to fit our employees’ creative personalities and company culture. We hired local...
Optimize Your Patient Journey From the Beginning
The patient journey is defined as the ongoing sequence of events that a patient follows from the point of access into the health system to diagnosis and care. This journey may seem long and tedious, but digital health solutions are allowing these journeys to resonate with patients. Patient engagement shouldn’t...
Why Should I Use a Healthcare-Specific Marketing Agency?
The healthcare industry changes fast, and healthcare marketing remains an integral component of sustainable growth. Digital marketing has become a vital channel for healthcare businesses in the ever-changing digital realm. According to a recent survey, 52 million U.S. adults have used the internet to obtain health or medical information. While...
Calculating Patient Lifetime Value & Why It Matters
Patient demand of the healthcare sector is increasing, therefore patient acquisition is key to growing any medical practice. Calculating your cost per lead and cost per appointment are smart marketing decisions, but you’ll also need to calculate the return side. Calculating the return on investment (ROI) requires figuring out the...
Why Your Healthcare Site Needs a Consistent Blog
Maintaining a consistent blog on your healthcare site is a great way to get more visitors and bring awareness to your healthcare practice. A blog allows your healthcare site to consistently generate SEO content that will drive visitors to the site while raising awareness about relevant issues in your field....
Healthcare Branding: Where To Start
When it comes to leaving a positive, memorable impression on patients, branding is everything. The rise in digital marketing has allowed healthcare marketers to transform how patients make decisions. This alone can revolutionize your practice by making you stand out across all platforms. Getting Started With Healthcare Branding: Positioning Brand...
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How to Leverage Patient Voices within Digital Marketing Campaigns
We live in the era of influencers. From beauty products to fashion trends, influencers have become the driving force behind many of our purchasing decisions. …Continue Reading »
Driving Success with Patient Engagement, Acquisition and Retention
If your healthcare organization struggles to acquire new patients, it could be a sign that your practice isn’t connecting with potential patients effectively. You may …Continue Reading »
The Future of Personalized Marketing in the Healthcare Industry
Account-based marketing (ABM) has been a buzzword in the healthcare marketing industry for years. The idea is to tailor marketing messages to the individual based …Continue Reading »
What Role Does Healthcare SEO Play in a 2023 Marketing Strategy?
As the healthcare industry continues to evolve, digital marketing strategies, such as search engine optimization (SEO), have become increasingly crucial for healthcare organizations. Search engine …Continue Reading »
The Role of Patient Experience in Healthcare Loyalty
