2020 has affected every aspect of our lives, from how we work to how we spend our free time. As industries scrambled to keep going during the global pandemic, it highlighted the need for virtual accessibility. The impact of the Covid-19 pandemic is not temporary but a complete change in the landscape of healthcare marketing.
Changes in consumer search behavior and PPC performance, along with new competitors and market share, can make marketing your practice challenging. It’s more important than ever to not only stay up to date on the latest marketing trends but to utilize them to establish and maintain brand authority and consumer engagement.
Virtual Events Will Stay
The world shifted towards virtual events for safety but is now enjoying the accessibility and ROI it allows. By going virtual, you can open up your event to new audiences and not worry about travel accommodations.
Live webinars are services that allow real-time, multicast video conferencing or presentations. These sessions can be leveraged to build and nurture relationships, build authority around your practice, or demonstrate a particular product or service your practice offers.
Virtual events can give you higher attendance and more participation at a lower cost and a higher ROI. Statistics show that 73% of B2B marketers and sales leaders say a webinar is the best way to generate high-quality leads.
Fine Tune Your Social Presence
Studies show that social media presence has gained importance during the pandemic in consumer searching and buying habits. Not only does social media allow healthcare facilities to connect with their patients and clients, but more importantly, it offers the opportunity to educate, provide better service, increase loyalty, and increase credibility.
While having an account on every social media platform may seem smart, it’s even smarter to determine which platforms are most beneficial to your business and to focus your energy where it matters most. By fine-tuning how you engage with consumers and patients on social media, you can grow your practice and position yourself as an industry leader.
Social Media For Transactions
Social media platforms like Facebook and Instagram allow users to go from discovery to purchase without exiting the app. This is an excellent tool for promoting products such as supplements and other health and wellness items that your practice offers. Utilizing social media shop options gives your patients another way to access your products, which may be more convenient for them and help increase retention.
In addition, utilizing social media shop options allows you to promote your practice and products to a wide range of consumers, and having a social presence will increase the likelihood that they become patients.
We Can Help You Navigate 2021
To learn more about what we offer, please visit our website. Interested in hiring a professional marketing team to help grow your practice? Contact the healthcare marketing experts at LEVO Health today by calling 855-234-0232 or visiting our contact page online.
