Management Team
Fergus Linskey
Chief Executive Officer
As Chief Executive Officer for Levo Health, Fergus has the privilege of leading a smart and talented group of seasoned healthcare marketing and consulting professionals from a variety of disciplines. A creative problem solver and strategic thinker, Fergus has over 20 years of experience in the field, with most of his time spent in Integrated Marketing Communications, Search Engine Marketing, Lead Generation, and User Experience Design.
David M. Williams
Chief Operating Officer & Managing Partner
David M. Williams, Chief Operating Officer & Managing Partner of Levo Health, is responsible for founding and creating the strategic function at Levo Health while also overseeing all brand, digital, media, internal and external partnerships, initiatives, corporate development, growth, and acquisition efforts for the agency. David is one of the co-founders of Levo Health and has been a pivotal part of the significant growth in the agencyโs revenue, capabilities, scale, and client relationships.
David alsoย oversees all business operations of the agencyโfromย maintaining key accounts toย overseeing departments that can scale and adapt to growth, while still providing a boutique agency culture that delivers imaginative ideas.
Heath Friar
Chief Marketing Officer
Heath Friar, Chief Marketing Officer with Levo Health, is tasked with managing and implementing all creative marketing efforts for the company and its clients. He is also responsible for bringing Levo Healthโs client stories to life by managing a team of skilled videographers, editors, and motion graphics animators.
As a healthcare marketing professional with over fifteen years of industry experience, Heath brings a vast knowledge of branding, multimedia specialties, and interactive marketing strategies to Levo Health clients with a creative edge that sets his clients apart from the competition.
Cut through the clutter in healthcare marketing! ๐ฉบ๐ฉโโ๏ธ Here's why personalizing your marketing matters:
1๏ธโฃ Avoid Information Overload: Many HCPs are swamped with generic promotional materials. Personalized content stands out and resonates.
2๏ธโฃ Build Trust: Understanding the specific needs of HCPs fosters trust, leading to better conversions.
3๏ธโฃ Regional Relevance: Whether it's urban digital channels or rural traditional methods, tailoring to regional preferences ensures your message hits home.
4๏ธโฃ Cater to Experience: From seasoned professionals to those just starting, adjusting your message to the HCP's experience level is crucial.
Want to dive deeper? Click the link in our bio to discover the power of personalized HCP marketing.
#HealthcareMarketing #Marketing #HCPMarketing #Personalized #MarketingAgency
Behind the scenes of our latest project! ๐ฅ
Crafting powerful patient testimonial videos requires a deep understanding of healthcare storytelling. Last week, our award-winning multimedia team was on-site, capturing stories that resonate.
#LevoHealth #PatientStories #BehindTheScenes
Healthcare providers can use social media to connect, educate and engage with potential patients. Swipe to discover some meaningful ways you can make a difference in your social media marketing strategy.
Curious to learn more? Click the link in our bio to uncover key strategies for utilizing social media in healthcare.
#healthcaremarketing #socialmedia #socialmediamarketing #medicalmarketing #marketingstrategies
On this Patriots Day, we remember an unimaginable tragedy that forever altered our nation. ๐บ๐ธ Yet, our strength and resilience persist, binding us as a united nation.
As we commemorate and reflect, let's pay tribute to those we lost, those who served, and those who carry on.
#PatriotsDay #Remembering911 #StrengthInUnity #HonorAndRemember #NeverForgotten #911Anniversary #ResilientNation #NationalUnity #ReflectionAndRemembrance
๐ฉบ Every patient's journey is unique, and using one video in your marketing strategy isn't enough!
๐น Informative content & patient stories raise awareness.
๐น Provider profiles & facility tours build trust.
๐น Success stories & Q&A sessions seal the decision.
Want to harness the power of video marketing in healthcare? Check out our blog by visiting the link in our bio.
#PatientEngagement #HealthcareVideos #VideoMarketing
On this special day, Levo Health proudly salutes the hard work and dedication of workers across all professions. ๐บ๐ธ
From healthcare trailblazers to technology innovators, every individual's commitment drives progress. We recognize the importance of teamwork and dedication in shaping healthier communities.
Join us in celebrating the spirit of this holiday and the collective effort that fuels our nation's growth.
Happy Labor Day! ๐
#LevoHealth #LaborDay #LaborDay2023 #HappyLaborDay #LaborDayCelebration
Patient reactivation is more than just a number game. At Levo Health, we focus on trust, relationships, and data-driven approaches.
๐ EHR Analysis: We dive into Electronic Health Records to identify inactive patients, ensuring no one slips through the cracks.
๐ Classification: Using medical history and past visits, we categorize patients, aligning our strategies with their unique needs.
๐ Strategy Creation: With the data in hand, we tailor reactivation strategies. It's all about sending the right message to the right patient at the right time.
๐ Data Integration: Our HIPAA-compliant processes help guarantee a smooth exchange of information, streamlining our approach from analysis to execution.
๐ฑ Omnichannel Engagement: We engage patients across platforms, from SMS to email, and retargeting ads, ensuring we're always in touch.
By prioritizing consistent engagement and patient education, you're not just reaching out; you're strengthening patient loyalty.
For an in-depth look at how we reactivate patients, click the link in our bio.
#PatientReactivation #LevoHealth #EHRAnalysis #HealthcareMarketing #PatientEngagement #HIPAACompliant #DataDrivenHealth #PatientOutreach #DigitalHealthStrategy #HealthTech #PatientCare #OmnichannelEngagement #MedicalMarketing #HealthRecords #RetargetingAds #PatientEducation #MedicalOutreach #HealthcareStrategy #PatientRelationships #HealthInnovation #MedicalCRM #HealthcareSolutions #PatientJourney
๐ก Did you know that as of 2023, 91% of businesses are harnessing the power of video marketing? It's more than just a trend; it's a dynamic medium that makes complex topics accessible and understandable.
At Levo Health, we understand the intricacies of the medical industry and strive to simplify them. Our mission is to transform complicated health-related information into engaging, human-centric content. Through captivating videos, we humanize patient-provider interactions, fostering stronger relationships.
But we don't stop at video production alone. With our deep industry expertise, we strategically integrate these videos into comprehensive marketing plans. This seamless integration weaves a consistent narrative that amplifies engagement, drives growth, and places the patient at the heart of your brand's story.
Explore the value of video marketing and its positive impact on healthcare organizations in our latest blog post. Link in bio!
#LevoHealth #MarketingTrends #DigitalMarketing #VideoStorytelling #HealthcareMarketing #DigitalHealth #PatientEngagement #HealthcareIndustry #HealthcareContent #PatientExperience #HealthEducation #BrandStorytelling #HealthcareCommunication #VideoProduction #HealthTech #HealthcareTrends #MarketingStrategy #PatientCentric #InstaReels #HealthcareVideos #HealthcarePosts
๐ฅ YouTube or Vimeo? Which platform suits your healthcare marketing strategy best? ๐ค At Levo Health, we understand that each platform offers unique benefits.
YouTube can help you reach a wider audience with interactive features and live streaming, while Vimeo is perfect for high-quality, ad-free content with advanced customization.
๐ But why choose one when you can leverage both? A balanced strategy involves using YouTube for general content and Vimeo for specialized videos.
Click the link in our bio to learn more.
#LevoHealth #HealthcareMarketing #DigitalStrategy #YouTube #Vimeo #VideoMarketing #VideoSharing #Video #Marketing #MarketingStrategy #Healthcare #MarketingExperts #MedicalMarketing #VideoPlatform
Happy Independence Day from all of us at Levo Health! ๐บ๐ธ Today, we honor the freedom and resilience that make our nation so great.
Here's to a healthy, happy, and free America! ๐๐
#IndependenceDay #ProudToBeAmerican #LandOfTheFree #FreedomAndResilience #USA #Happy4thofJuly #CelebrateFreedom #AmericanPride #GratefulForOurNation #RedWhiteAndBlue #USAIndependence #HappyIndependenceDay #UnitedWeStand #GodBlessAmerica #CelebrateAmerica #AmericanDream #StrengthInUnity #LandOfOpportunity #StarsAndStripes #PatrioticVibes #LibertyAndJusticeForAll #GratefulForFreedom #USAHealth #HappyandFreeAmerica #USAlove
Apparently, great minds don't just think alike... they dress alike, too! ๐ฏโโ๏ธ๐ฏโโ๏ธ
#TwinningAndWinning #LevoStyle #WeGotTheMemo
Introducing Tristan, our newest video intern who's making waves at Levo Health! ๐ Mentored by Ryan, our award-winning multimedia manager, Tristan is getting hands-on experience in real-world video production. He's diving into everything from filming grand opening events to perfecting his video editing skills.
Our internship program not only provides learning opportunities but also shapes career paths. Let's cheer for Tristan as he starts this thrilling journey with us, imprinting his creative signature on our story. ๐ฌ
#VideoProduction #Intern #OnSiteExperience #LevoHealth #InternshipProgram #Intern #Marketing #MarketingAgency #MultimediaIntern #VideoIntern #TampaIntern #HealthcareMarketing
Healthcare data analytics is at the heart of modern healthcare marketing. It helps practices better understand their patients and engage with them in a more meaningful way.
Healthcare analytics empowers providers to segment their patient base into distinct groups, target individuals more accurately, develop predictive models that forecast patient behavior, stay on top of changes in the market on an ongoing basis, track the performance and effectiveness of their organic and paid campaigns, and understand the patient journey in its entirety.
By leveraging advanced analytics and insights, healthcare organizations can optimize resource allocation, identify high-risk patients for early intervention, personalize treatment plans, and continuously improve their overall healthcare delivery.
Learn more about the benefits of a data-driven marketing approach in our blog (link in bio).
#LevoHealth #HealthcareMarketing #DataAnalytics #DigitalMarketing #MarketingAnalytics #MarketingSuccess
POV: We're in the Levo Health studio capturing stunning images of innovative medical devices. What's our secret? Here, we are implementing a technique called bracketing! ๐ธ
Bracketing allows us to capture multiple shots at different settings, ensuring we always get the perfect exposure, focus and even depth of field.
It's one of the many ways we bring healthcare innovation to life through photography.
#HealthcareMarketing #PhotographyMagic #Bracketing #LevoHealth #BehindTheLens #Photography #MedicalDevice #MedicalPhotography #Healthcare
Struggling with healthcare marketing in a highly regulated industry? Understanding regulations like HIPAA is just the starting point.
The most successful healthcare marketing strategies go beyond compliance and focus on creating meaningful connections with patients by:
๐ฏ Developing a Patient-centric Approach: Know your patients' needs, preferences, and motivations. Tailor your campaigns to their unique circumstances and use insights from their data to make your messaging resonate.
๐ฒ Leveraging Digital Channels for Increased Engagement: Embrace online platforms like a user-friendly website, SEO, and social media to reach and engage with your audience more effectively.
๐ Harnessing the Power of Storytelling: Share patient success stories, highlight your team's expertise, and showcase what makes your practice unique. This helps to form emotional connections with your audience.
๐ Adapting to the Changing Healthcare Landscape: Healthcare is constantly evolving, with new treatments, technologies, and regulations. Stay informed, be flexible, and adapt your strategies to meet these changes head-on.
For a deeper dive into these strategies and more, check out our latest blog post. Link in bio!
#LevoHealth #HealthcareMarketing #PatientCentric #DigitalEngagement #Storytelling #HealthcareRegulations #PatientStories #Healthcare #Marketing #Levo #MarketingBlog
We're excited to introduce Brooke Raulin, our talented Social Media Manager, who has recently joined the Levo Health team!
With her experience in social media management, Brooke brings a valuable perspective to our digital efforts. She has worked with both organic and paid social media campaigns, gaining practical experience in creating and implementing strategies to engage audiences.
Throughout her career, Brooke has stayed up-to-date with social media trends, constantly learning and adapting to changes in the digital landscape.
When she's not crafting engaging content or analyzing social media metrics, Brooke loves to spend her free time with her lovable dog, Oliver. They enjoy playing fetch at home and going on long walks together.
Welcome, Brooke!
#teammember #teamhighlight #agencylife #levo #levohealth #growingteam #marketing #marketingagency #digitalmarketing #socialmedia #copywriting #engagingcontent #socialmediamanagement #healthcare #LevoHealth
Navigating the challenging landscape of healthcare marketing? Here are 7 key tactics you should consider:
1๏ธโฃ Return on Investment (ROI): A crucial metric in marketing. Measure your campaigns' ROI to make informed decisions about resource allocation.
2๏ธโฃ Patient Acquisition Cost (PAC): It's the amount you spend on marketing and advertising to acquire a new patient. It's key to evaluating the effectiveness of your marketing campaigns.
3๏ธโฃ Patient Calls Tracking: Even in today's digital age, many patients prefer to call. Tracking these calls helps evaluate the effectiveness of your marketing efforts.
4๏ธโฃ Search Engine Ratings: Nearly 68% of web traffic comes from organic search. Having a strong presence in search results is essential for success.
5๏ธโฃ Star Rating: Your online reputation is critical. Maintain a high star rating and promptly address any negative reviews to attract potential patients.
6๏ธโฃ Content Effectiveness: Gauge your content's effectiveness by tracking metrics like website traffic, social media engagement, and conversion rates.
7๏ธโฃ Post-campaign Evaluation: Analyze the data after each campaign. Use the results to make data-driven decisions about your marketing strategy.
Take your healthcare marketing to the next level with these strategies. For more tips and insights, click the link in our bio.
#HealthcareMarketing #DigitalMarketing #ROI #SEO #ContentMarketing #PatientAcquisition #OnlineReputation #LevoHealth
Today, we remember, respect, and honor the countless men and women who made the ultimate sacrifices for our freedom. May their extraordinary acts of selflessness fill us with gratitude and inspire us to strive for a brighter future.
Wishing you a peaceful and reflective Memorial Day. ๐บ๐ธ
#MemorialDay #MemorialDay2023 #MemorialDayRemembrance #HonoringOurHeroes
Please join us in celebrating the arrival of Duke, the newest "Levo Little"! ๐
Congratulations to our multimedia manager, Ryan, and his incredible wife, Tina, for the birth of their secondborn. Duke is only seven weeks old and already stealing the hearts of our team.
We couldn't be more excited for Ryan and Tina. Thank you both for bringing Duke by the office to say hello!
Please join us in welcoming the newest addition to our creative team, Tony Garcia, Senior Art Director! Tony holds a BFA in Graphic Design from The Art Institute of Tampa and brings 10 years of design experience to our team, including 6 years in the health sector.
๐ญ๐๐ ๐ญ๐๐๐: Levo's CEO, Fergus, hired Tony as an intern nearly 10 years ago, and they are thrilled to work together again in this new position.
Throughout his career, Tony has been recognized for his talent and hard work, earning a Gold ADDY Award for Book Design. He is a big fan of the movie Inglorious Basterds, cheers for the New York Yankees, and loves to laugh with comedians Dave Landau and Nick DiPaolo.
Feel free to call him Tostones or Seรฑor Art Director, as he enjoys a little bit of humor in the workplace! When Tony isn't creating stunning visuals for us, he loves spending his free time with his lovely wife and son.
We are delighted to have Tony on our team and look forward to the incredible impact he will make in his new role. Welcome, Tony!
#teammember #teamhighlight #agencylife #levo #levohealth #growingteam #marketing #marketingagency #creative #artdirector
