Healthcare Reputation Management
Better outcomes for patients. Better outcomes for our clients.
The Reputation management of doctors and dentists are one of the most important things a marketer or practice administrator can focus on. Prior to picking up the phone or filling out a contact form, patients are seeking out and researching everything they can find about the doctor or dentist.
The number of outlets for patients to provide doctor and dental reviews are growing rapidly. If you aren’t focusing at least a few hours a week towards this function you could be losing patients before your front office even has a chance to speak with them.
Healthcare practices have become increasingly aware of the impact that online reviews both positive or negative have on the perception of their doctors, dentists or other medical providers.
LEVO Health structures public perception to maintain a positive reputation through strategic and proactive managed public relations campaigns.
Consolidate and Update Digital Listings
Incomplete & or unclaimed listings can lead to patient confusion and frustration, not to mention a reduction in page ranking and SEO scores. LH will begin by searching and creating a comprehensive list of all digital listings associated with the practice and its provider, as well as creating a list of suggested listing profiles. Once the list is completed, LH will secure access to each property, verify the account information and ensure that each listing is optimized with images, descriptions, hours of operations, accepted insurances and other important information.
Many times the number of listing sites can run into the hundreds and with our software, we’re able to easily manage and push real-time updates as your business needs change. This task is ongoing and will be actively managed throughout the relationship.
Our Healthcare Reputation Management Process will focus on some of the following areas:
- Message Charting
- Media Training
- Media Relations
- Satellite Media Tours
- Interactive/Video News Releases
- Crisis Communications
- Online Reputation Management
- Online Physician Review Maintenance (Vitals, Health Grades, RateMDs, Real Self, etc.)
- Social Media Management (Facebook, Twitter, LinkedIn, Pinterest, etc.)
- Blogger Relations
As a medical doctor or dentist these types of online patient reviews can be hurtful if not downright slander. Therefore it’s imperative that your medical practice is partnered with a team to monitor and manage your online reputation.