In tactic #2 you appropriately structured your content to be utilized by multiple media platforms, and now you must address how easily your content can be viewed on multiple devices. Tactic #3: Develop Your Healthcare Website with the End User’s Device in Mind It’s important that your healthcare website provide...
In our first tactic, you optimized your content so that your voice would be heard among consumers, and now it is time to bring your attention to where that voice will be coming from. A 2014 study indicated that more than half of internet users (52%) use two or more...
Quick Read – Tactic 1: Structure Healthcare Marketing Content to Ensure You’re a Part of the Conversation
Today’s healthcare consumer is exposed to over 6,000 branding impressions per day. Targeting these consumers across multiple media platforms with a message that resonates and compels them to act has never been more difficult. To help you overhaul your direct-to-patient marketing campaigns, LEVO Health has identified the seven best-in-class marketing...
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