Humanize Your Content Marketing to Turn Readers Into Patients

Patients aren’t just the people doctors treat. The modern patient pool is full of healthcare consumers who ask questions and desire a personal connection with their doctor. As technology continues to advance, such as allowing bots to communicate with patients on websites, it is crucial to humanize your content so you can convert your readers into patients.

To market your healthcare practice successfully, you need to provide your audience with interesting, engaging, and helpful material that will have them read all your content, not just the headlines. To make this happen, you will need to understand how to humanize your content, which makes your brand more relatable, allowing you to bring in more business. 

Provide Guidance

Providing guidance on websites and through email campaigns exhibits a caring attitude. You can use these resources to introduce yourself and your staff in a meaningful way that will resonate with your audience. Providing information about their first appointment, treatment specifics, patient testimonials, and answering common questions will humanize the content you are sending to your patients.

Be Social

Social networks have become an important health resource for many individuals. From Instagram and Twitter to Facebook and LinkedIn, social media provides another platform to reach your audience and raise awareness. Sometimes raising awareness is as simple as providing followers with health tips or common sense health practices. Another great benefit of social media is that it is a key way of ensuring that the public and your audience are aware of the latest issues, guidelines, and advisories. 

Social media offers physicians and doctors a proactive way to humanize their brand and communicate in real-time with patients. Staying active and being informative on social media platforms will help improve internet presence. 

Statistics show that 60% of doctors say social media improves the quality of care delivered to patients. This statistic shows that many physicians believe that the transparency and authenticity that social media helps spur is improving the quality of care provided to patients.

Continue to Engage With Current Patients

Physician marketing strategies should also include establishing patient relationships. This could mean creating a monthly newsletter that offers tips for living healthy, keeping them informed about the office and community, and covering trending topics. If it’s time for an annual check-up or an upcoming appointment, you can even send out a postcard reminder to your patients.

When it comes to sending out newsletters, make sure to include links to all relevant pages, such as your practice website and social media platforms. This will encourage current patients to connect with your practice online and help you expand your reach.

Contact Us

Interested in hiring a professional marketing team to help grow your practice and humanize your content? Contact the healthcare marketing experts at LEVO Health today by calling 855-234-0232 or visiting our contact page online. To learn more about what services we offer, please visit our website. 

 

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About LEVO Health Staff

LEVO Health explores the latest business trends through the lens of patients, practice managers, physicians, and sales and marketing professionals.

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