While the goal of a healthcare professional is to keep people healthy, it is also important to maintain ongoing patient relationships. The best way to do this is by implementing email marketing into your healthcare marketing strategy.
When coffee is brewing, we check our smartphones. When we are feeling bored, we check our smartphones. Our smartphones have all the information we need right at our fingertips, and email is one of the primary means of communication for 3.9 billion human beings. Most of us check our email numerous times per day, searching for something to inform or entertain us.
Why email marketing?
Email is a unique marketing channel that allows you to control the message and provide relevant information that your patients want to see. Email marketing is a cost-effective communication tool to reach healthcare patients, doctors, and other medical professionals. Depending on what your healthcare business provides, you can send e-newsletters with information on your services, new products, upcoming appointments, or dates for special events.
Healthcare content gets a ton of traffic. One in 20 Google searches is for health-related content. The internet is always the first location people seek information, from checking what is causing their symptoms, to searching for home remedies, to seeking professional advice. Email marketing can help you answer your patients’ questions in a more meaningful way, allowing you to build a relationship with your patients while also promoting your products and services in a cost-effective way.
An online presence is necessary for all medical professionals who want to grow their practice. Successful email marketing is a critical element of your marketing strategy. Here are some of the reasons you should be using email marketing for your practice:
When patients can sign up for your email list, it allows them to get to know you better before deciding whether or not to schedule an appointment. The first email sent to them should be a “welcome” email that talks about who you are, what matters to you as a medical professional, what services you offer, and how you can help them. Email marketing also makes it simple for current patients to share your emails with family and friends, which is a cost-effective way to bring more leads to your website and office.
Compared to traditional marketing efforts, email marketing is cost-effective. Instead of paying for print, postage, or ad space, you can use email as a way to reach out to patients and your target audience. With email marketing, you’ll know exactly what you can expect to spend each month.
Email marketing also allows you to see how often your email subscribers are opening your emails, clicking on internal links, visiting your website, and booking appointments. This can be a beneficial tool when it comes to altering your email marketing campaign to fit around your insights to increase engagement.
Because you can track a patient’s journey from email insights, you can see where people exit your sales funnel. Maybe patients stop when they reach your contact page because it requires tedious information, or it’s hard for prospective patients to see specific services you offer. Either way, having this information can help you understand what works, ultimately helping you improve your conversions.
Your practice may offer more than just medical services. A lot of professionals are also selling products, such as supplements, elective procedures, products, etc. Email marketing allows you to promote these products, send coupons and remind your patients the value your practice delivers.
Email marketing is the perfect tool for engaging and interacting with patients. This direct line of communication allows you to create long-term relationships with a wide range of people without blowing your marketing budget.
To learn more about healthcare marketing strategies, follow LEVO Health’s Insight blog. Interested in hiring a professional marketing team to help grow your practice? Contact the healthcare marketing experts at LEVO Health today by calling (855) 234-0232 or visiting our contact page online.