Author Archives: David M. Williams
Medical Device Marketing: Targeting the Right Patients at the Right Time
The medical device market is more saturated than you might think. With seemingly countless treatment options on the table, how can your device cut through the clutter and get in front of the right patients at just the right time? You need a marketing strategy that sets your medical device...
Online Review Statistics: Why They Matter
The internet has revolutionized the way patients find a new healthcare provider, and the top way is through online patient reviews. Online reviews are among the first things prospective patients will see when searching the web for information on or about a healthcare provider. But are reviews that important? Let’s...
Why We Need To Evaluate The Patient Experience
Healthcare systems are growing at a rapid rate, changing the playing field of healthcare services. The patient-centered care movement places increasing importance on patient engagement in clinical decision-making (HealthLeaders). The key is knowing when to engage them. What Is a Patient Journey & Why Is It So Important? You may...
How to Use Patient Personas to Find More of Your Ideal Patients
Written By David M. Williams | Chief Strategy Officer | LEVO Health One of the most challenging aspects of direct to patient marketing is making sure your advertising dollars and messaging are reaching the right types of patients at the right time. If only there was a way to ensure...
Physicians, Take Back Control of Your Online Reputation
Written By David M. Williams | Chief Strategy Officer | LEVO Health There are many reasons why it is more difficult being a physician today, than it was 10 years ago, one of them is managing their online physician reputation. People now view and research physicians and other healthcare providers...
