The internet has revolutionized the way patients find a new healthcare provider, and the top way is through online patient reviews. Online reviews are among the first things prospective patients will see when searching the web for information on or about a healthcare provider. But are reviews that important? Let’s...
Author Archives: David M. Williams
Why We Need To Evaluate The Patient Experience
Healthcare systems are growing at a rapid rate, changing the playing field of healthcare services. The patient-centered care movement places increasing importance on patient engagement in clinical decision-making (HealthLeaders). The key is knowing when to engage them. What Is a Patient Journey & Why Is It So Important? You may...
How to Use Patient Personas to Find More of Your Ideal Patients
Written By David M. Williams | Chief Strategy Officer | LEVO Health One of the most challenging aspects of direct to patient marketing is making sure your advertising dollars and messaging are reaching the right types of patients at the right time. If only there was a way to ensure...
Physicians, Take Back Control of Your Online Reputation
Written By David M. Williams | Chief Strategy Officer | LEVO Health There are many reasons why it is more difficult being a physician today, than it was 10 years ago, one of them is managing their online physician reputation. People now view and research physicians and other healthcare providers...
Recent Thoughts
2021 Healthcare Marketing Trends
2020 has affected every aspect of our lives, from how we work to how we spend our free time. As industries scrambled to keep going …Continue Reading »
Staying HIPAA-Compliant When Responding to Patient Reviews
Patient reviews matter because they help prospects determine whether a practice or healthcare clinician can provide them with the services they need. In fact, a …Continue Reading »
Understanding The Benefits of Each Social Media Platform for Your Practice
With technology being more accessible than ever, the importance of social media for growing your medical practice has never been higher. In 2020, over 3.6 …Continue Reading »
Does SEO Matter for Your Practice?
In today’s competitive healthcare industry, every doctor and medical organization should be on the internet if they want to drive more patients to their practice. …Continue Reading »
Humanize Your Content Marketing to Turn Readers Into Patients
Patients aren’t just the people doctors treat. The modern patient pool is full of healthcare consumers who ask questions and desire a personal connection with …Continue Reading »
