Account-based marketing (ABM) has been a buzzword in the healthcare marketing industry for years. The idea is to tailor marketing messages to the individual based on their specific needs, behaviors, and preferences. With the increasing demand for personalized marketing experiences in all aspects of consumerism, healthcare marketing is no exception....
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Enhancing Patient Engagement Through Gamification in Healthcare
In an increasingly digital healthcare landscape, keeping patients engaged has become a top priority for providers. One emerging strategy that’s proving effective is gamification in …Continue Reading »
Maximizing Patient Engagement With Interactive Health Technologies
