Levo Health Insights

Levo Health explores the latest business trends through the lens of patients, practice managers, physicians, and sales and marketing professionals.

Tag: HCP

The Future of Personalized Marketing in the Healthcare Industry

Account-based marketing (ABM) has been a buzzword in the healthcare marketing industry for years. The idea is to tailor marketing messages to the individual based on their specific needs, behaviors, and preferences. With the increasing demand for personalized marketing experiences in all aspects of consumerism, healthcare marketing is no exception....

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