Account-based marketing (ABM) has been a buzzword in the healthcare marketing industry for years. The idea is to tailor marketing messages to the individual based on their specific needs, behaviors, and preferences. With the increasing demand for personalized marketing experiences in all aspects of consumerism, healthcare marketing is no exception....
Tag: HCP
Medical Device Marketing: Targeting the Right Patients at the Right Time
The medical device market is more saturated than you might think. With seemingly countless treatment options on the table, how can your device cut through the clutter and get in front of the right patients at just the right time? You need a marketing strategy that sets your medical device...
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How to Leverage Digital Channels for Effective HCP Advertising
The digital landscape has transformed various industries, and healthcare is no exception. Healthcare professionals (HCPs) are increasingly turning to digital channels, not just for patient …Continue Reading »
The Growing Shift to Point-of-Care Advertising in Virtual Healthcare
Using Explainer Videos to Simplify Medical Information
Creating Powerful Patient Testimonial Videos
The Role of Personalization in HCP Marketing
