The digital age allows us to consume more information than ever right at our fingertips. Similar to what social media channels and smartphones have done for the individual when it comes to staying up to date and voicing their opinions, webinars offer several benefits in the digital marketing world. Webinars...
Thought Leadership
Is Your Medical Practice Ready for a Rebrand?
Many choices made by consumers are based on successful branding or rebrand. In most cases, people are driven to brands that are familiar or that they associate with quality. Quality in healthcare means providing the care the patient needs, when they need it, in an affordable, safe, and effective manner. ...
Why Your Practice Needs Email Marketing
While the goal of a healthcare professional is to keep people healthy, it is also important to maintain ongoing patient relationships. The best way to do this is by implementing email marketing into your healthcare marketing strategy. When coffee is brewing, we check our smartphones. When we are feeling bored,...
Healthcare Marketing Trends in 2020
Due to recent events, patients have a renewed focus on health and wellness. They are demanding better services to improve the quality of their lives, and as a result, healthcare facilities are taking their brand up a notch to compete in the many healthcare markets. Read on to discover the...
SEO for Individual Physicians at a Large Medical Practice
In Today’s digital age, patients can find a healthcare provider at the convenience of their mobile device. Instead of flipping through yellow pages to locate a healthcare provider, patients are turning to Google, Bing, and other search engines to find doctors that suit their needs. By understanding SEO (search engine...
Optimize Your Patient Journey From the Beginning
The patient journey is defined as the ongoing sequence of events that a patient follows from the point of access into the health system to diagnosis and care. This journey may seem long and tedious, but digital health solutions are allowing these journeys to resonate with patients. Patient engagement shouldn’t...
Why Should I Use a Healthcare-Specific Marketing Agency?
The healthcare industry changes fast, and healthcare marketing remains an integral component of sustainable growth. Digital marketing has become a vital channel for healthcare businesses in the ever-changing digital realm. According to a recent survey, 52 million U.S. adults have used the internet to obtain health or medical information. While...
Calculating Patient Lifetime Value & Why It Matters
Patient demand of the healthcare sector is increasing, therefore patient acquisition is key to growing any medical practice. Calculating your cost per lead and cost per appointment are smart marketing decisions, but you’ll also need to calculate the return side. Calculating the return on investment (ROI) requires figuring out the...
Why Your Healthcare Site Needs a Consistent Blog
Maintaining a consistent blog on your healthcare site is a great way to get more visitors and bring awareness to your healthcare practice. A blog allows your healthcare site to consistently generate SEO content that will drive visitors to the site while raising awareness about relevant issues in your field....
Healthcare Branding: Where To Start
When it comes to leaving a positive, memorable impression on patients, branding is everything. The rise in digital marketing has allowed healthcare marketers to transform how patients make decisions. This alone can revolutionize your practice by making you stand out across all platforms. Getting Started With Healthcare Branding: Positioning Brand...
Recent Thoughts
Maximizing Patient Engagement With Interactive Health Technologies
Meet the 15 Innovative Startups in the HealthTech|X Accelerator, Sponsored by Levo Health
13 Marketing Strategies for Healthcare Startups
How to Successfully Market Your GLP-1 Program: Strategies for Standing Out
Healthcare Marketing Strategies to Reach Gen Z
