Thought Leadership
Three Mistakes Your Medical Marketing Manager is Making
Written By David M. Williams | Chief Strategy Officer | I spend the majority of my day researching, connecting and strategizing with physician group, ASCs, and hospital groups about how to attract new patients while better engaging with their current patients. In almost every engagement, I find poorly designed or...
Better Patient Engagement Through 4K Physician Videos
Engaging Patients Through Compelling Videos As discussed in a previous blog post, Great Week of Medical Marketing Consults and 4K Digital Content Development in NYC, prospective patients now play a more active role in making their own healthcare choices. It is crucial that your current branding, website(s), mobile, social media presence and print collateral match...
Great Week of Medical Marketing Consults and 4K Digital Content Development in NYC
Traditional physician listings on most physician or hospital websites are flat and boring. Most often, these traditional listings fail to differentiate and humanize the physicians enough to engage current and potential patients to schedule. Most physician headshots and bios used for medical marketing are anemic and look like they have been shot with an old...
Four Ways to Boost Patient Loyalty
Written By David M. Williams | Chief Strategy Officer With the high cost of medical care, patients now expect the highest level of customer service or they will seek help elsewhere. According to a study by Johns Hopkins, of 20,700 patients surveyed, approximately 23 percent of patients saw three or...
3 Ways to Introduce Direct to Patient Marketing to Your Practice
Written By David M. Williams | Chief Strategy Officer Today’s consumers are bombarded with over 6,000 branding impressions per day; and 59% of these messages are of little relevance to the end viewer. The traditional method of casting a wide unfocused marketing net is expensive and inefficient. Direct to Patient Marketing identifies...
Responsive Design In Healthcare: Is It Really Important?
Responsive Design isn’t new to the digital world – in fact, since being recommended by Google as the best strategy for mobile-optimized websites in 2012, it has become the gold standard of web design. However, in line with digital trends in the past, the healthcare industry is one of the...
Is it Time for a Front Office Overhaul?
Written By David M. Williams | Chief Strategy Officer | With the implementation of the Affordable Care Act the face of healthcare has changed. As expected, private medical practices have become inundated with new patients requesting to be seen. In theory, any increase in patient volume is good, however, in...
Why Great Branding Is More Important In Healthcare than Any Other Industry
All organizations benefit from great branding, but it is even more essential in the healthcare industry. The decisions we make concerning our health are often the most personal and noteworthy decisions of our life. A brand’s primary job is to facilitate trust. Without that, these types of decisions cannot be...
Reputation Management | What are your patients saying about you online?
Written By David M. Williams | Chief Strategy Officer | When was the last time you “Googled” yourself to see what your patients are saying about you, your staff or your office? Learn the importance of creating a proactive reputation management strategy. Physician review sites such as HealthGrades, Vitals and...
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