Thought Leadership

LEVO Health is committed to providing cutting-edge insights, thought-leadership and effective solutions by exploring the latest business trends through the lens of patients, practice managers, physicians, and sales and marketing professionals.

Thought Leadership

How to Develop an Effective Patient Testimonial Program

Insights Posted by David M. Williams Date July 10, 2015 Category Thought Leadership

Written By David M. Williams | Chief Strategy Officer | LEVO Health If you’re having trouble gathering patient testimonials, take advantage of these five proven tips.

Procedure Specific Healthcare Marketing Videos

Using Procedure Specific Healthcare Marketing Videos to Drive Patient Engagement When our management team was growing up, if you wanted to learn something about a topic you had to visit the library or consult your family’s collection of encyclopedias. Patients today have thousands of options available within a simple click...

Reach the Right Patients, at the Right Time

Insights Posted by Fergus Linskey Date June 3, 2015 Category Thought Leadership

Three Mistakes Your Medical Marketing Manager is Making

Insights Posted by David M. Williams Date May 25, 2015 Category Thought Leadership

Written By David M. Williams | Chief Strategy Officer | I spend the majority of my day researching, connecting and strategizing with physician group, ASCs, and hospital groups about how to attract new patients while better engaging with their current patients. In almost every engagement, I find poorly designed or...

Better Patient Engagement Through 4K Physician Videos

Video Posted by LEVO Health Staff Date May 19, 2015 Category Procedure Specific Marketing Videos, Thought Leadership

Engaging Patients Through Compelling Videos As discussed in a previous blog post, Great Week of Medical Marketing Consults and 4K Digital Content Development in NYC, prospective patients now play a more active role in making their own healthcare choices. It is crucial that your current branding, website(s), mobile, social media presence and print collateral match...

Great Week of Medical Marketing Consults and 4K Digital Content Development in NYC

Video Posted by LEVO Health Staff Date April 24, 2015 Category Client News, News & Updates, Thought Leadership

Traditional physician listings on most physician or hospital websites are flat and boring. Most often, these traditional listings fail to differentiate and humanize the physicians enough to engage current and potential patients to schedule. Most physician headshots and bios used for medical marketing are anemic and look like they have been shot with an old...

Four Ways to Boost Patient Loyalty

Insights Posted by David M. Williams Date April 9, 2015 Category Thought Leadership

Written By David M. Williams | Chief Strategy Officer With the high cost of medical care, patients now expect the highest level of customer service or they will seek help elsewhere. According to a study by Johns Hopkins, of 20,700 patients surveyed, approximately 23 percent of patients saw three or...

3 Ways to Introduce Direct to Patient Marketing to Your Practice

Insights Posted by David M. Williams Date January 13, 2015 Category Thought Leadership

Written By David M. Williams | Chief Strategy Officer Today’s consumers are bombarded with over 6,000 branding impressions per day; and 59% of these messages are of little relevance to the end viewer. The traditional method of casting a wide unfocused marketing net is expensive and inefficient. Direct to Patient Marketing identifies...

Responsive Design In Healthcare: Is It Really Important?

Insights Posted by Fergus Linskey Date November 11, 2014 Category Thought Leadership

Responsive Design isn’t new to the digital world – in fact, since being recommended by Google as the best strategy for mobile-optimized websites in 2012, it has become the gold standard of web design. However, in line with digital trends in the past, the healthcare industry is one of the...

Is it Time for a Front Office Overhaul?

Insights Posted by David M. Williams Date November 5, 2014 Category Thought Leadership

Written By David M. Williams | Chief Strategy Officer | With the implementation of the Affordable Care Act the face of healthcare has changed. As expected, private medical practices have become inundated with new patients requesting to be seen. In theory, any increase in patient volume is good, however, in...