Using Procedure Specific Healthcare Marketing Videos to Drive Patient Engagement
When our management team was growing up, if you wanted to learn something about a topic you had to visit the library or consult your family’s collection of encyclopedias. Patients today have thousands of options available within a simple click of their mouse. People who are researching potential treatment options expect quick and easy answers to their questions. One of the ways LEVO Health drives targeted patient engagement is through procedure specific marketing videos.
Cisco Systems, Inc. released a report a few days ago that estimated digital video content will account for 80 percent of all internet traffic in 2019, up from 64 percent in 2014.
If properly shot, procedure specific videos allow the patient to listen to the physician explain the procedure like they were together at a consultation, highlighting the benefits, the outcomes and what type of results patients can expect.
Healthcare marketing strategies and technology are constantly changing, if you are not using procedure specific healthcare marketing videos to captivate your potential patient’s interest, you should. Give us a call at 855-234-0232 to learn more.