Digital Health Audience Targeting & Persona Development

Custom audience insights to refine outreach and improve engagement.

Understanding & Engaging Today’s Healthcare Consumers

Creating genuine connections with individuals requires a deep understanding of their needs and preferences as healthcare becomes more patient-centered. Patient engagement today is not just about enhancing outcomes; it’s a holistic approach that uses tools, processes, and relationships to empower individuals to make well-informed decisions about their healthcare.

At Levo Health, we build detailed audience personas and refine targeting strategies that resonate personally, allowing healthcare brands to foster trust and engage meaningfully with their patients.

Advanced Patient Targeting Solutions

Levo Health’s audience targeting solutions are built on a foundation of comprehensive data sets, sophisticated models, and deep insights into patient behavior. Our approach uses Rx, OTC, clinical, claims, and consumer data—representing over 230 million health lives—to inform audience targeting and persona development strategies that create relevant, impactful connections.

By conducting thorough research on patient demographics, psychographics, and behaviors, we build audience personas that reflect the motivations and challenges of each group. This allows for personalized, targeted messaging that resonates with specific audiences. Before launching campaigns, we analyze your past and current patient base to understand engagement patterns, online behaviors, and preferences, which helps us create content that drives meaningful interactions at optimal times.

Our people-based identity targeting approach goes beyond traditional methods by using authenticated data to reach individuals across multiple channels accurately. This enables Levo Health to deliver messaging that is not only personalized but also respectful of each patient’s unique health journey, fostering trust and long-term engagement. Click here to learn more about Levo Health’s Patient Targeting Solutions.

Why Choose Levo Health for Audience Targeting & Persona Development?

Levo Health combines expertise in healthcare and data analytics to offer advanced audience-targeting solutions that go beyond traditional demographics. Our approach uses data-driven insights and people-based identity targeting to connect with patients in meaningful ways, fostering trust and supporting long-term health relationships. By understanding patient behaviors and needs, we create strategies that drive engagement, improve outcomes, and enhance patient satisfaction.