We Speak Patient.
Most healthcare decisions start with an intimate conversation between a loved one or friend. Identifying the core truths of these conversations and the questions they raise is key to crafting a medical marketing strategy that engages patients in a language they understand.
In today’s vast media landscape, the average consumer is bombarded with over 6,000 branding impressions per day; and 59% of those messages are of little relevance to the end viewer. Getting your healthcare brand to shine bright amongst a sea of shiny objects requires a keen understanding of the target patient population and the online / offline media mix they engage with on a daily basis.