Digital Health Advertising Campaign Strategy & Execution

Full-scale marketing campaigns that drive patient acquisition and brand loyalty.

Driving Patient Acquisition and Loyalty Through Targeted Campaigns

Understanding where patients are in their care decision journey is essential for delivering timely, relevant messages. At Levo Health, we design campaigns tailored to each stage of this journey, ensuring that patients receive information that aligns with their current needs and questions. For those researching advanced treatment options, our campaigns address key concerns like recovery time, top providers, costs, and insurance coverage.

With over 70% of patients beginning their care journey online (Pew Research), digital health brands must be both visible and accessible. Levo Health’s campaigns make this possible, positioning your brand to engage patients where and when it matters most.

Key Elements of Our Campaign Strategy & Execution

Before launching any campaign, Levo Health builds a strategic foundation incorporating in-depth research, audience persona development, channel performance data, and other critical insights. This preparation allows us to launch campaigns precisely, ensuring that each effort aligns with your brand’s goals and resonates with your target audience.

• Data-Driven Targeting: Using advanced data analytics, we refine audience segments to ensure your message reaches the right patients at the right time and through the most effective channels.
• Channel Diversification: Levo Health’s multi-channel approach spans digital ads, social media, search engine marketing, and direct-to-patient campaigns. We maximize reach, engagement, and patient acquisition by leveraging diverse channels.
• Creative Messaging & Content: Our creative team crafts patient-centered messaging that builds trust and drives action. We foster deeper engagement and long-term brand loyalty by tailoring content to resonate with specific personas.
• A/B Testing & Optimization: Ongoing A/B testing ensures each campaign element performs at its best, allowing us to refine messaging, creatives, and targeting strategies based on real-time insights.
• Conversion Tracking & Analytics: With robust tracking and analytics, we measure success across patient acquisition, engagement rates, and ROI, providing transparent reporting and insights for continuous improvement.

Patient Journey-Based Campaigns

Understanding where patients are in their care decision journey is essential for delivering timely, relevant messages that foster trust and support informed decision-making. At Levo Health, we create campaigns that anticipate patients’ needs at each stage, ensuring your brand is there with the right message at the right time. For patients who are early in their journey, our awareness-focused campaigns introduce your brand and educate them about treatment options.

As patients progress in their research, they seek more in-depth answers about recovery times, provider expertise, costs, and insurance coverage—our targeted messaging directly addresses these critical questions, empowering them to make well-informed choices.

Guiding Patients to Action

Over 70% of patients begin their care journey online (Pew Research), making it crucial for digital health brands to be highly visible and accessible in the digital space. Levo Health’s campaigns are designed to guide patients smoothly from initial awareness to action, using each engagement to answer their questions and build confidence in your brand. By providing information that aligns with patients’ concerns at each stage, we help them feel informed and supported and increase the likelihood of them choosing your services.

Building Trust Through Relevance

Our patient journey-based approach is rooted in understanding the motivations and concerns that drive each decision. We use data insights to create highly relevant, personalized experiences that establish your brand as a trusted source of information and support. This approach enhances patient satisfaction and builds long-term loyalty, as patients feel valued and understood at each step of their healthcare journey.

Supporting Lasting Engagement

Levo Health’s campaigns don’t end with a patient’s initial decision. Our strategy includes post-care engagement and follow-up to keep your brand in mind and reinforce the relationship. This includes sharing resources for ongoing care, reminders for follow-up appointments, and wellness tips tailored to their specific journey. We help foster enduring patient loyalty and satisfaction by providing value beyond initial acquisition.