Healthcare is a rapidly changing industry, and if you want to stay ahead of the curve, you’ll need to adopt some cutting-edge marketing strategies. As we enter 2023, there are several strategies you can adopt to improve your healthcare marketing efforts and grow your practice. Adopting the following six marketing strategies may help you stay competitive, bring in new patients, and grow your practice substantially.
Your healthcare marketing strategy can make or break your practice. With a well-thought-out and executed plan, you can be in a better position to outperform your competition. If you want your medical marketing strategy to be successful in 2023, here are six key strategies you should consider incorporating.
With people spending an average of 19 hours a week watching videos online, video content is one of the most powerful ways to engage with patients in the healthcare industry. You can use videos to inform, educate, and promote your medical practice. This marketing strategy allows you to effectively communicate with patients, explain treatments or products, showcase staff members & facilities, and much more. Videos are also excellent for boosting SEO efforts by increasing website traffic.
Potential patients are more likely to watch a short and engaging video than read a long-form article. Videos that are less than one minute long are more likely to be watched all the way through, so make sure to keep videos concise and to the point.
Furthermore, investing in video content may significantly improve your ROI and help you build trust with potential patients. In fact, 68% of marketers say content that showcases their products and services, like videos, generates the biggest ROI.
According to 2021 data, roughly 70% of Americans use social media to connect with others, share information, and entertain themselves. As social media becomes more integral to how we communicate and consume information, it’s crucial to have a strong social media presence. From educational videos to webinars, you can share all kinds of content to inform and engage with potential patients.
Additionally, keep in mind that this marketing strategy is about more than just posting content — it’s about engaging with patients. So, make sure to respond to comments, answer questions, and interact with your followers regularly to build relationships and trust. If you haven’t already, now is the time to become familiar with social media platforms such as Twitter, Facebook, Linkedin, and Instagram.
The user experience of your website should be a top priority for your healthcare marketing strategy in 2023. A well-designed UX not only helps lower bounce rates but also helps you rank higher on search engine results pages, resulting in more organic traffic and leads. Make sure your website is easy to navigate, and all necessary information can be found quickly and easily. In addition, the load time of your website should be minimal, as people are less likely to wait for a slow-loading page.
Moreover, be sure to keep your site linkable and shareable. Include social sharing buttons on each page so visitors can easily share your content with their peers. Additionally, optimize your website for mobile devices by ensuring it’s responsive and works well on all screens. The homepage of your website should give visitors a great impression of your practice and convey what you do. Whenever you make changes to your website, make them with the user experience in mind.
The key to a successful marketing strategy is to have a mix of organic and paid advertising, as this helps increase visibility and engagement with potential patients. Organic marketing strategies such as social media, blogging, SEO, word-of-mouth, etc., are cost-effective ways to promote your practice and reach new audiences. SEO should be the main focus of your organic efforts, as it drives over 1000% more traffic than organic social media.
In addition, paid advertising can be a great way to reach more targeted audiences and get your content in front of the right people. Paid social media, for example, can be used to effectively target specific age groups, genders, and even locations. Furthermore, PPC (pay-per-click) is a great way to get instant traffic to your website that’s likely to convert.
Content should be written in a language that resonates with your target audience, as this helps build trust among potential patients. Make sure to build relationships by connecting and engaging with people online through comments, likes, and shares. This will help you create a community of followers that can be leveraged for future campaigns.
Avoid spammy content and focus on providing value to your audience. Even one spammy post can harm your reputation and discourage potential patients from engaging with your practice. Content should be educational, informative, entertaining, and engaging. Also, use keywords and phrases related to your practice, as this will help with SEO efforts and ensure you show up for relevant searches.
Artificial intelligence (AI) is changing the marketing landscape, and healthcare practices should take advantage of all it offers. For example, AI can be used to automate routine tasks such as email campaigns, scheduling appointments, or gathering patient feedback. This helps save time and money while also ensuring accuracy. Taking advantage of AI also enables you to get more from your data while giving you more time to focus on generating content that resonates with your target audience.
As you can see, there are a variety of strategies that healthcare practices can use to create successful marketing campaigns in 2023. However, staying on top of the ever-changing digital landscape can be challenging. That’s where Levo Health comes in. With our full-service healthcare marketing solutions, we can help your practice exceed its goals.
From SEO and content marketing to social media management and everything in between, we have the tools and expertise to propel your practice’s marketing efforts to the next level. Contact us today to learn more about our services and how Levo Health can help you build an effective healthcare marketing strategy.