Use Your Physician Directory to Increase Patient Conversion

Pharmaceutical brands often take a backseat role in patient health by encouraging patients to talk to their healthcare provider about…

2 years ago

Medical Device Marketing: Targeting the Right Patients at the Right Time

The medical device market is more saturated than you might think. With seemingly countless treatment options on the table, how…

2 years ago

Why Your Healthcare Website Needs to be Accessible

With approximately 61 million Americans living with a disability and attention spans getting shorter, it's more crucial than ever for…

2 years ago

The Increasing Trend of Native Advertising in Healthcare

With the rise of digital media, healthcare marketers are looking for new ways to reach consumers and healthcare providers (HCPs).…

2 years ago

Healthcare Personas and Your Digital Marketing Strategy

Healthcare marketing is a unique specialty that requires an understanding of the various industry personas and how they each interact…

2 years ago

How to Use Marketing Automation to Enhance the Patient Journey

As the healthcare landscape evolves, patients become increasingly proactive in seeking information and taking charge of their health. This shift…

2 years ago

How to Optimize the Digital Patient Experience

In the last decade, technology has revolutionized the field of healthcare. With the ongoing pandemic only escalating our reliance on…

2 years ago