Education on Marketing & Sales in Health Tourism
Hotel Lone, Rovinj, Croatia
March 2nd, 10:00 – 11:00
Lecturer: Fergus Linskey, CEO for Medical Tourism Media, USA
DIGITAL MEDICAL TOURISM MARKETING 201
- Allocating marketing spend via audience, location, interest & time
- Leveraging social media & new social media to attract / engage patients
- The importance of videos in healthcare marketing
- Tracking patients from anonymous IP to booked patient and beyond
Workshop on Marketing & Sales in Health Tourism
Hotel Lone, Rovinj, Croatia
March 2nd, 12:00 – 14:00
Lecturer: Fergus Linskey, CEO for Medical Tourism Media, USA
BEST PRACTICES IN MEDICAL TOURISM MARKETING AND PATIENT EXPERIENCE MANAGEMENT
Learn the best practices needed to successfully build out scalable direct to patient marketing and patient experience management platform for your medical tourism company or international patient desk. The workshop will cover the following topics:
- Unified digital footprints – best practices for developing high converting websites, mobile sites, landing pages and social media platforms under one cohesive brand and message
- The Importance of Smart Sites – Leveraging Marketing Automation and CRM integrations to serve the entire patient care continuum from anonymous IP to booked patient and beyond
- Marketing personal development – understand and segment your target markets on a personal level
- Digital marketing campaign development – learn how to build out an omni-channel digital marketing platform to reach your audience across multiple media channels and devices
- Patient Acquisition Cost Optimization – optimize your digital platforms and campaigns to drive down cost per acquisition of new patients
- Patient Experience Management (PXM) – how to leverage marketing automation technology hospitality industry tactics to nurture, engage and convert more patients
- Q & A
LEVO Health provides medical tourism marketing and patient engagement & patient acquisition services to a wide range of domestic and international clients. LEVO Health works with sovereign nations, health systems and Ministries of Health, Tourism, Economic Development to build, manage and scale domestic and international medical tourism hubs. To learn more about LEVO Health’s Medical Tourism services, please fill out a contact form or call our office at 1-855-234-0232.