Medical information is often dense and inaccessible. The intricate jargon, overwhelming details, and frequently changing best practices can make healthcare topics challenging to decode. Fortunately, explainer videos provide a powerful tool to simplify large swathes of medical information quickly and easily. They are transforming the way decisions are made in healthcare by breaking down healthcare complexities into digestible, visual content.
Why Explainer Videos are a Game-changer
According to a study and outlined on the bar graph below, on average, after three days, the human brain can recall 10 to 20% of a spoken word, only 10% of written but an astonishing 65% of a visual image, meaning visuals are among the most efficient means of knowledge transfer.
In the healthcare industry, explainer videos simplify complex medical terminology, making it easier for professionals and patients to understand and make informed decisions. Here’s why they’re so great:
They Make Medical Information Stick
Did you know visuals improve learning by up to 400%? Explainer videos create a memorable experience that allows viewers to remember the key points of medical concepts better. As visual content is digested more easily than written material, it helps viewers recall information faster and easier. When patients and healthcare providers feel understood and can remember the information being presented, they are more likely to make better decisions.
You Can Reach Everyone, Everywhere
Videos have become the go-to medium in our digital age. In fact, 83% of people would rather watch an informational video rather than access the content via text or audio. Explainer videos, with their engaging visuals, tap into this trend, ensuring medical information is both accessible and widely consumed. Their shareable nature means they can span diverse audiences, making complex medical topics understandable for everyone, everywhere.
Turn Medical Information into Action
When individuals grasp a concept fully, they’re empowered to make informed choices. Explainer videos demystify complex medical topics, leading to heightened understanding. This clarity not only boosts engagement but also drives better conversion rates as viewers feel confident in their decisions, translating knowledge into actionable steps.
Explainer Videos in Action: Real-world Medical Applications
Consider the following examples of how these videos are used in real-world medical applications and how they can help make the decision-making process more manageable.
Explainer videos are exceptionally beneficial tools in patient education. They provide patients with crucial information about their diseases, medications, procedures, and lifestyle changes in an easy-to-understand format. By simplifying medical jargon into plain language and using engaging visuals, these videos provide clear explanations that aid patients in fully comprehending their health conditions and the treatments they are receiving.
This enhanced understanding empowers patients to take an active role in their healthcare, leading to better decision-making. For instance, a patient who understands how a certain medication works is more likely to adhere to their medication regimen. Similarly, a patient who understands the benefits of a recommended lifestyle change is more likely to take that advice to heart. Explainer videos, therefore, play a critical role in improving health outcomes by facilitating informed decision-making among patients.
Medical Staff Training
Explainer videos can be used to educate healthcare professionals about new products, processes, or technologies that could help them improve patient care. These videos can make it easier for staff to comprehend complex medical concepts and make better decisions in the workplace by providing relevant information in an engaging visual format.
Medical Product Demonstrations
Explainer videos can be used to demonstrate medical products and systems. This helps healthcare providers and patients understand the benefits of a certain product or system more clearly, which is a significant factor in decision-making. These videos also provide visuals that help viewers better comprehend how the product works and what features it offers. Using this type of visual aid allows patients and providers to quickly and efficiently decide whether a particular product or system is right for their needs.
Crafting the Perfect Explainer Video
To truly resonate with your audience and convey your message effectively, it’s essential that your explainer video adheres to the highest standards. With the following essentials in mind, you’ll be well on your way to creating an explainer video that captivates and educates effectively. Tips for creating an engaging explainer video include:
Precision and Clarity:
- Avoid medical jargon or overly technical language
- Stick to the main points and core message
- Present information in a clear and concise manner to ensure viewer comprehension
High-quality Visuals and Audio:
- Prioritize graphics that align with your brand and message
- Ensure voiceovers are clear, professional, and resonate with your target audience
- Remember, visuals and audio quality significantly affect viewer engagement and comprehension
- Incorporate provider or patient storytelling elements that draw your audience in
- Use the right mix of visuals and dialogue to make your content informative and entertaining
- Develop a compelling script and use an animated video format to further engage viewers
Bring Clarity to Healthcare with Levo Health’s Video Expertise
Video marketing is an invaluable tool that can be used to inform and empower patients and healthcare professionals in the decision-making process. With Levo Health’s extensive experience in creating high-quality explainer videos, you’ll have access to a team of dedicated professionals who will guide you through every step of the production process. From crafting compelling scripts to delivering engaging visuals, we’ll help you bring your message to life. Contact us today to get started!