As the healthcare industry continues to evolve, digital marketing strategies, such as search engine optimization (SEO), have become increasingly crucial for healthcare organizations. Search engine optimization sits at the heart of any successful healthcare marketing strategy. Therefore, it is essential to become familiar with the role SEO strategy plays in healthcare marketing and healthcare SEO best practices that should be employed in 2023 to create a successful digital marketing plan.
What is Search Engine Optimization?
SEO is the practice of optimizing a website to rank higher in search engine results for relevant keywords and phrases. This can include optimizing the website’s content, meta tags, and images for search engines. Additionally, adding high-quality backlinks to your website may help boost its ranking.
When potential patients search for a healthcare provider or service in their area, they will likely rely on search engines like Google or Bing to find the information they need. Optimizing your website and online presence for search engines may make your practice more likely to appear at the top of search results. In turn, this may lead to more patients visiting your website and ultimately booking appointments at your practice.
How Healthcare SEO Differs from Other Industries
Not all SEO strategies are created equal. SEO best practices may differ based on the industry you are in. This is especially true for SEO in healthcare. Healthcare-related queries tend to be more specific and informational rather than transactional.
For example, someone searching for a new pair of shoes might search for “shoe stores near me,” while someone searching for a new doctor might search for “best cardiologist in Houston.” This means that healthcare SEO needs to be focused on providing users with the most accurate and up-to-date information, which can help establish credibility with search engines.
Moreover, healthcare websites must abide by industry-specific regulations to remain compliant with SEO standards. SEO best practices for healthcare may include:
- Optimizing pages to be ADA compliant
- Making sure your website is mobile-friendly
- Building high-quality links from respected healthcare sources
Lastly, the healthcare industry is an ever-evolving field. New treatments, drugs, and technologies are constantly being developed. Therefore, SEO for this industry should be dynamic and constantly updated with new information.
SEO Key Aspects and Best Practices for 2023
With the increasing number of healthcare providers and practices, the competition to be found online is becoming fierce in 2023. A strong SEO strategy can set you apart from the competition and make it more likely that potential patients will choose your practice over others. In order to ensure a successful SEO strategy this year, there are a few key aspects and best practices that should be implemented.
Find Relevant Keywords and Phrases
When searching for keywords to use on a page, it is important to focus on terms that are relevant to your practice and have a good search volume. Keywords that are too general will lead to more competition and a less targeted audience. For instance, if you’re running a dental practice, it would be more appropriate to target “dental implants” instead of just “dentists,” which is more general and competitive.
Prioritize Link Building
Link building is one of the most crucial SEO practices for any industry. However, in healthcare SEO, link building is even more critical due to its focus on providing credible and accurate information. Search engines prioritize websites with links from other reputable sources, so it’s important to build high-quality links from sources such as medical journals, health organizations, and universities.
Utilize SEO Tools and Resources
Boosting your practice’s SEO efforts can be a complex and time-consuming task. Luckily, there are tools and resources available to assist in SEO efforts, such as reporting tools, keyword research tools, and SEO audit platforms. Leveraging these resources may help streamline your SEO strategy and ensure you’re up-to-date with the best practices in 2023.
Optimize Your Website’s User Experience
Getting a potential patient to click on your website is only half the battle. Once they land on your site, it’s important to make sure the user experience is optimized and your healthcare website is accessible. This means ensuring pages load quickly, have clear and easy-to-follow navigation, and utilize relevant keywords throughout the page.
High bounce rates are a red flag for search engines and may negatively impact SEO rankings, so it’s vital that your website is user-friendly and well-organized. In today’s world, most web users are accessing websites via mobile devices, so ensuring your website is optimized for mobile is paramount.
Create Engaging and Accurate Content
In addition to optimizing user experience, content is also key to having a well-rounded SEO strategy. Having accurate and up-to-date information is crucial to gaining users’ trust within the healthcare industry. This means creating content that focuses on engaging and relevant medical topics that provide users with credible resources. The longer users stay on your page, the more SEO authority search engines will give your website.
Build a Google Business Profile
Having a presence on Google My Business can be incredibly beneficial for SEO visibility. Not only does it help increase your SEO rankings, but it also allows potential patients to easily find your practice’s contact information, reviews, business hours, and more all in one place.
This may help increase your organic traffic, which is a direct factor for SEO. Having accurate and up-to-date information on your Google business profile also helps establish trust and credibility with search engines and potential patients. Regularly updating information, responding to reviews, and adding pictures may boost your online presence and improve your SEO strategy.
Why SEO Matters Now and Into the Future
SEO will continue to be crucial for businesses in 2023 and into the future as more people rely on search engines to discover and research healthcare products and services. Having a solid SEO strategy for 2023 will help increase visibility, drive more traffic to your website and ultimately generate more revenue. As technology and search engines evolve, businesses must adapt their SEO strategies accordingly to stay competitive.
Amplify Your Healthcare SEO Strategy with Levo Health
Are you looking to amplify your practice’s SEO efforts in 2023? Consider leveraging the expertise of Levo Health’s SEO team to optimize your website, create engaging content, and boost organic traffic. With Levo Health, you’ll get a team of digital strategists who are focused on maximizing your SEO and giving you the best possible return on investment. Contact Levo Health and supercharge your SEO strategy for 2023 and beyond.