With the rise of digital platforms and tools, healthcare providers (HCPs) have transformed into digitally savvy professionals, seeking information and resources at their fingertips. For businesses in the healthcare sector, this presents both a challenge and an opportunity. The challenge? To effectively engage these HCPs in a cluttered digital landscape....
Author Archives: LEVO Health Staff
Using LinkedIn Video Marketing to Boost Your Healthcare Practice
Healthcare professionals are constantly seeking innovative ways to connect with their audience and establish a robust online presence. LinkedIn, a platform traditionally associated with corporate networking, has emerged as a pivotal tool in healthcare marketing. With its unique blend of professional networking and content sharing, LinkedIn offers healthcare organizations an...
How Social Media in Healthcare is Changing Marketing Strategies
Social media has become an integral part of our daily lives, influencing everything from personal connections to business strategies. However, social media in healthcare is playing a transformative role, reshaping how healthcare providers connect with patients and market their services. The Rise of Social Media in Healthcare Marketing Social media...
The Power of Using Multiple Videos in the Patient Journey
In the dynamic world of healthcare marketing, video content has emerged as a potent tool to engage patients and guide them through their healthcare journey. However, it often takes a series of videos, each tailored to a specific stage of the patient journey, to effectively convert potential patients into loyal...
Reactivating Patients: A Comprehensive Guide to Patient Engagement Strategies
Patient reactivation is not just about bringing back old patients — it’s about reestablishing trust and rekindling relationships. It’s also about strategic data analysis, proactive outreach, and persuasive retargeting. At Levo Health, we integrate innovative marketing strategies with healthcare expertise to revitalize these essential relationships to drive patient engagement. The...
The Value of Video Marketing in Healthcare
From social media to website content, video marketing has quickly become a go-to strategy for healthcare practices. Creating dynamic videos that highlight services and offerings, as well as patient success stories, can be a valuable source of information for prospective patients and drive tangible returns on investment. According to 2023...
Vimeo vs. Youtube: Choosing the Right Platform for Your Healthcare Marketing Strategy
Successful healthcare marketing requires a robust and efficient digital strategy, often including multimedia projects. In this respect, two platforms — YouTube and Vimeo — have established themselves as key players, each offering unique benefits depending on the video intent. But how do you decide which one is the right fit?...
The Power of Healthcare Data Analytics
In the dynamic world of healthcare marketing, understanding your audience and optimizing your strategies are key to staying ahead of the competition. Practices can use healthcare data analytics to gain insights that can transform their marketing efforts in the digital age. Data analytics is the process of collecting and analyzing...
Navigating the Challenges of Healthcare Marketing in a Highly Regulated Industry
With strict regulations and a rapidly evolving landscape, healthcare marketing requires a diverse and skilled team. However, with the right approach, you can create a strong marketing strategy that not only complies with regulations but also enhances patient engagement and drives growth for your practice. Understanding the Regulatory Landscape To...
Measuring the Success of Your Healthcare Marketing Campaigns
Healthcare marketing can be challenging, but it’s essential to the success of any healthcare organization. Whether you’re a small private practice or an extensive hospital system, your marketing campaigns should be measured and evaluated regularly to ensure they effectively achieve your business goals. With proper measurement, you may determine which...
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