The healthcare industry changes fast, and healthcare marketing remains an integral component of sustainable growth. Digital marketing has become a vital channel for healthcare businesses in the ever-changing digital realm. According to a recent survey, 52 million U.S. adults have used the internet to obtain health or medical information. While...
Calculating Patient Lifetime Value & Why It Matters
Patient demand of the healthcare sector is increasing, therefore patient acquisition is key to growing any medical practice. Calculating your cost per lead and cost per appointment are smart marketing decisions, but you’ll also need to calculate the return side. Calculating the return on investment (ROI) requires figuring out the...
Why Your Healthcare Site Needs a Consistent Blog
Maintaining a consistent blog on your healthcare site is a great way to get more visitors and bring awareness to your healthcare practice. A blog allows your healthcare site to consistently generate SEO content that will drive visitors to the site while raising awareness about relevant issues in your field....
Healthcare Branding: Where To Start
When it comes to leaving a positive, memorable impression on patients, branding is everything. The rise in digital marketing has allowed healthcare marketers to transform how patients make decisions. This alone can revolutionize your practice by making you stand out across all platforms. Getting Started With Healthcare Branding: Positioning Brand...
LEVO Health Clients Featured in Forbes Article
Several LEVO Health clients were recently featured in the Forbes article Remote care is here to stay: How telehealth is bridging the gap across the care continuum, where author Jose Morey recognized companies for their dedication to delivering quality patient care via telehealth. In his article, Morey explains how healthcare...
Online Review Statistics: Why They Matter
The internet has revolutionized the way patients find a new healthcare provider, and the top way is through online patient reviews. Online reviews are among the first things prospective patients will see when searching the web for information on or about a healthcare provider. But are reviews that important? Let’s...
Creating the Perfect Patient Experience With the Use of Technology
The patient experience is extremely valuable in the healthcare industry. When patients have a negative experience, word of mouth can really hurt a healthcare organization. After all, who would want to visit a doctor’s office that lacks hospitality? Why is customer service important in the healthcare industry? Healthcare is a...
Healthcare Transformations During COVID-19
Businesses across the nation are transforming to accommodate the newly implemented rules of social distancing. To prevent the spread of COVID-19, some healthcare practices have shut their doors to in-person care. This global crisis will undoubtedly shape the future of our nation’s healthcare system as evidence already suggests. Healthcare Transformations...
Google Streamlines Telehealth Implementation for Physicians
If you’re not offering telehealth already, it’s not too late to hop on the bandwagon. Telehealth is taking off in the COVID-19 era as relaxed regulations make remote care even more accessible. As patients continue to practice safe social distancing, the demand for telehealth has never been higher. Recognizing the...
Shoot Better Video With Your Phone: Best Practices
No one has to be a Spielberg when it comes to shooting high-quality videos these days. Creating a video or going live on social media with a smartphone or tablet can look just as good as a professional recording. Here are some key tips to keep in mind. Horizontal Works...
Recent Thoughts
Understanding The Benefits of Each Social Media Platform for Your Practice
With technology being more accessible than ever, the importance of social media for growing your medical practice has never been higher. In 2020, over 3.6 …Continue Reading »
Does SEO Matter for Your Practice?
In today’s competitive healthcare industry, every doctor and medical organization should be on the internet if they want to drive more patients to their practice. …Continue Reading »
Humanize Your Content Marketing to Turn Readers Into Patients
Patients aren’t just the people doctors treat. The modern patient pool is full of healthcare consumers who ask questions and desire a personal connection with …Continue Reading »
The Case for Integrating Live Patient Webinars into Your Marketing Strategy
The digital age allows us to consume more information than ever right at our fingertips. Similar to what social media channels and smartphones have done …Continue Reading »
Is Your Medical Practice Ready for a Rebrand?
Many choices made by consumers are based on successful branding or rebrand. In most cases, people are driven to brands that are familiar or that …Continue Reading »
