LEVO Health Insights

LEVO Health explores the latest business trends through the lens of patients, practice managers, physicians, and sales and marketing professionals.

The Power of Healthcare Data Analytics

In the dynamic world of healthcare marketing, understanding your audience and optimizing your strategies are key to staying ahead of the competition. Practices can use healthcare data analytics to gain insights that can transform their marketing efforts in the digital age. Data analytics is the process of collecting and analyzing...

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Navigating the Challenges of Healthcare Marketing in a Highly Regulated Industry

With strict regulations and a rapidly evolving landscape, healthcare marketing requires a diverse and skilled team. However, with the right approach, you can create a strong marketing strategy that not only complies with regulations but also enhances patient engagement and drives growth for your practice. Understanding the Regulatory Landscape To...

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Measuring the Success of Your Healthcare Marketing Campaigns

Healthcare marketing can be challenging, but it’s essential to the success of any healthcare organization. Whether you’re a small private practice or an extensive hospital system, your marketing campaigns should be measured and evaluated regularly to ensure they effectively achieve your business goals. With proper measurement, you may determine which...

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Driving Success with Patient Engagement, Acquisition and Retention

If your healthcare organization struggles to acquire new patients, it could be a sign that your practice isn’t connecting with potential patients effectively. You may need to rethink your healthcare marketing strategies to reach the right audience at the right time. If you’re looking to drive success for your healthcare...

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The Future of Personalized Marketing in the Healthcare Industry

Account-based marketing (ABM) has been a buzzword in the healthcare marketing industry for years. The idea is to tailor marketing messages to the individual based on their specific needs, behaviors, and preferences. With the increasing demand for personalized marketing experiences in all aspects of consumerism, healthcare marketing is no exception....

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What Role Does Healthcare SEO Play in a 2023 Marketing Strategy?

As the healthcare industry continues to evolve, digital marketing strategies, such as search engine optimization (SEO), have become increasingly crucial for healthcare organizations. Search engine optimization sits at the heart of any successful healthcare marketing strategy. Therefore, it is essential to become familiar with the role SEO strategy plays in...

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Healthcare Marketing Strategies to Adopt During a Recession

If you work in the healthcare industry, it’s essential to remain prepared for potential challenges that may arise, including economic recessions. While no one can predict the future with certainty, having a solid healthcare marketing strategy in place can help your practice weather any storms that may come your way....

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