Competition amongst healthcare practices is at an all time high. If you’re a healthcare provider, you should be searching for innovative ways to attract new patients and gain an edge over your competitors. Though retention of patients is essential for a practice to succeed, acquiring new patients is equally as...
A Sales-Centric Shift to Healthcare
The sales process involves identifying a prospective buyer and selling them your product or service. Think of the sales process that you encounter when considering solar panels, a new roof, or other other goods or services. Though the sales process is not often associated with healthcare, there has been a...
2021 Healthcare Marketing Trends
2020 has affected every aspect of our lives, from how we work to how we spend our free time. As industries scrambled to keep going during the global pandemic, it highlighted the need for virtual accessibility. The impact of the Covid-19 pandemic is not temporary but a complete change in...
Staying HIPAA-Compliant When Responding to Patient Reviews
Patient reviews matter because they help prospects determine whether a practice or healthcare clinician can provide them with the services they need. In fact, a 2020 survey showed 77% of people use online reviews as the first step in finding a new physician. However, reviews can be both good and...
Understanding The Benefits of Each Social Media Platform for Your Practice
With technology being more accessible than ever, the importance of social media for growing your medical practice has never been higher. In 2020, over 3.6 billion people were using social media worldwide and this number is projected to increase to almost 4.41 billion in less than 4 years. Having a...
Does SEO Matter for Your Practice?
In today’s competitive healthcare industry, every doctor and medical organization should be on the internet if they want to drive more patients to their practice. While having your own website is a great start, it is only the foundation of your online presence. The real key to getting found and...
Humanize Your Content Marketing to Turn Readers Into Patients
Patients aren’t just the people doctors treat. The modern patient pool is full of healthcare consumers who ask questions and desire a personal connection with their doctor. As technology continues to advance, such as allowing bots to communicate with patients on websites, it is crucial to humanize your content so...
The Case for Integrating Live Patient Webinars into Your Marketing Strategy
The digital age allows us to consume more information than ever right at our fingertips. Similar to what social media channels and smartphones have done for the individual when it comes to staying up to date and voicing their opinions, webinars offer several benefits in the digital marketing world. Webinars...
Is Your Medical Practice Ready for a Rebrand?
Many choices made by consumers are based on successful branding or rebrand. In most cases, people are driven to brands that are familiar or that they associate with quality. Quality in healthcare means providing the care the patient needs, when they need it, in an affordable, safe, and effective manner. ...
Why Your Practice Needs Email Marketing
While the goal of a healthcare professional is to keep people healthy, it is also important to maintain ongoing patient relationships. The best way to do this is by implementing email marketing into your healthcare marketing strategy. When coffee is brewing, we check our smartphones. When we are feeling bored,...
Recent Thoughts
The Increasing Trend of Native Advertising in Healthcare
With the rise of digital media, healthcare marketers are looking for new ways to reach consumers and healthcare providers (HCPs). For the past two years, …Continue Reading »
Healthcare Personas and Your Digital Marketing Strategy
Healthcare marketing is a unique specialty that requires an understanding of the various industry personas and how they each interact with your digital marketing strategy. …Continue Reading »
How to Use Marketing Automation to Enhance the Patient Journey
As the healthcare landscape evolves, patients become increasingly proactive in seeking information and taking charge of their health. This shift has had a profound impact …Continue Reading »
How to Optimize the Digital Patient Experience
In the last decade, technology has revolutionized the field of healthcare. With the ongoing pandemic only escalating our reliance on technology, patients now turn towards …Continue Reading »
How to Maximize Your Medical Practice’s Website Engagement
With high rates of healthcare competition, having an engaging, informative, and effective website is essential for any medical practice. According to a study by Leo …Continue Reading »
