Healthcare is a rapidly changing industry, and if you want to stay ahead of the curve, you’ll need to adopt some cutting-edge marketing strategies. As we enter 2023, there are several strategies you can adopt to improve your healthcare marketing efforts and grow your practice. Adopting the following six marketing...
Multichannel Versus Omnichannel Healthcare Marketing Strategies
Do More with Less: Making the Most of Your Marketing Budget
HCP Engagement Strategies for the Digital Age
Use Your Physician Directory to Increase Patient Conversion
Pharmaceutical brands often take a backseat role in patient health by encouraging patients to talk to their healthcare provider about treatment options. However, today’s healthcare consumers are asking for a different approach. Instead of spending hours on search engines looking for a healthcare provider, consumers now look to drug manufacturers,...
Medical Device Marketing: Targeting the Right Patients at the Right Time
The medical device market is more saturated than you might think. With seemingly countless treatment options on the table, how can your device cut through the clutter and get in front of the right patients at just the right time? You need a marketing strategy that sets your medical device...
Why Your Healthcare Website Needs to be Accessible
With approximately 61 million Americans living with a disability and attention spans getting shorter, it’s more crucial than ever for healthcare organizations to have an accessible ADA-compliant website. If your website is user-friendly and accessible, you’re more likely to engage potential patients, leading to increased conversions and ROI. Unfortunately, many...
The Increasing Trend of Native Advertising in Healthcare
With the rise of digital media, healthcare marketers are looking for new ways to reach consumers and healthcare providers (HCPs). For the past two years, there has been an upward trend in incorporating native advertising into healthcare marketing strategies. Native advertising can now be seen in nearly every healthcare industry,...
Healthcare Personas and Your Digital Marketing Strategy
Healthcare marketing is a unique specialty that requires an understanding of the various industry personas and how they each interact with your digital marketing strategy. Healthcare personas embody real people who act as representatives for different patients within your target market. Personas allow you to understand what motivates your patient,...
How to Use Marketing Automation to Enhance the Patient Journey
As the healthcare landscape evolves, patients become increasingly proactive in seeking information and taking charge of their health. This shift has had a profound impact on the success of various healthcare marketing strategies. As a result, one of the most powerful, innovative tools is marketing automation. Marketing automation is technology...
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The Power of Healthcare Data AnalyticsIn the dynamic world of healthcare marketing, understanding your audience and optimizing your strategies are key to staying ahead of the competition. Practices can use …Continue Reading »
Navigating the Challenges of Healthcare Marketing in a Highly Regulated IndustryWith strict regulations and a rapidly evolving landscape, healthcare marketing requires a diverse and skilled team. However, with the right approach, you can create a …Continue Reading »
Measuring the Success of Your Healthcare Marketing CampaignsHealthcare marketing can be challenging, but it’s essential to the success of any healthcare organization. Whether you’re a small private practice or an extensive hospital …Continue Reading »
How to Respond to Online Reviews from PatientsAs a healthcare practice, your online reputation is crucial to attracting and retaining patients. With the rise of online review platforms, patients have a powerful …Continue Reading »
How to Leverage Patient Voices within Digital Marketing CampaignsWe live in the era of influencers. From beauty products to fashion trends, influencers have become the driving force behind many of our purchasing decisions. …Continue Reading »