Healthcare Marketing Strategies to Adopt During a Recession
If you work in the healthcare industry, it’s essential to remain prepared for potential challenges that may arise, including economic recessions. While no one can predict the future with certainty, having a solid healthcare marketing strategy in place can help your practice weather any storms that may come your way....
6 Healthcare Marketing Strategies to Skyrocket Your Growth in 2023
Healthcare is a rapidly changing industry, and if you want to stay ahead of the curve, you’ll need to adopt some cutting-edge marketing strategies. As we enter 2023, there are several strategies you can adopt to improve your healthcare marketing efforts and grow your practice. Adopting the following six marketing...
Use Your Physician Directory to Increase Patient Conversion
Pharmaceutical brands often take a backseat role in patient health by encouraging patients to talk to their healthcare provider about treatment options. However, today’s healthcare consumers are asking for a different approach. Instead of spending hours on search engines looking for a healthcare provider, consumers now look to drug manufacturers,...
Medical Device Marketing: Targeting the Right Patients at the Right Time
The medical device market is more saturated than you might think. With seemingly countless treatment options on the table, how can your device cut through the clutter and get in front of the right patients at just the right time? You need a marketing strategy that sets your medical device...
Why Your Healthcare Website Needs to be Accessible
With approximately 61 million Americans living with a disability and attention spans getting shorter, it’s more crucial than ever for healthcare organizations to have an accessible ADA-compliant website. If your website is user-friendly and accessible, you’re more likely to engage potential patients, leading to increased conversions and ROI. Unfortunately, many...
The Increasing Trend of Native Advertising in Healthcare
With the rise of digital media, healthcare marketers are looking for new ways to reach consumers and healthcare providers (HCPs). For the past two years, there has been an upward trend in incorporating native advertising into healthcare marketing strategies. Native advertising can now be seen in nearly every healthcare industry,...
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How to Leverage Digital Channels for Effective HCP Advertising
The digital landscape has transformed various industries, and healthcare is no exception. Healthcare professionals (HCPs) are increasingly turning to digital channels, not just for patient …Continue Reading »
The Growing Shift to Point-of-Care Advertising in Virtual Healthcare
Using Explainer Videos to Simplify Medical Information
Creating Powerful Patient Testimonial Videos
The Role of Personalization in HCP Marketing
