In tactic #2 you appropriately structured your content to be utilized by multiple media platforms, and now you must address how easily your content can be viewed on multiple devices. Tactic #3: Develop Your Healthcare Website with the End User’s Device in Mind It’s important that your healthcare website provide...
Quick Read – Tactic 2: Increase Your Healthcare Content Channels
In our first tactic, you optimized your content so that your voice would be heard among consumers, and now it is time to bring your attention to where that voice will be coming from. A 2014 study indicated that more than half of internet users (52%) use two or more...
Quick Read – Tactic 1: Structure Healthcare Marketing Content to Ensure You’re a Part of the Conversation
Today’s healthcare consumer is exposed to over 6,000 branding impressions per day. Targeting these consumers across multiple media platforms with a message that resonates and compels them to act has never been more difficult. To help you overhaul your direct-to-patient marketing campaigns, LEVO Health has identified the seven best-in-class marketing...
Physician Video Marketing
Engage with New Patients Online In this physician video, we sat down with Dr. Douglas Holmes owner and medical director of ENT & Audiology Associates in Raleigh, North Carolina to discuss what patients can expect when they visit ENT & Audiology Associates. These types of videos allow physicians and medical practice...
3 Ways Predictive Analytics Can Increase Patient Engagement
Written By David M. Williams | Chief Strategy Officer | LEVO Health Over the past 5 years, retail and hospitality businesses have begun using predictive analytics to better assess profiles of customers most likely to buy or have the greatest potential of needing a product or service. With increasingly narrow margins due...
Key Takeaways from my Recent Chinese Healthcare Industry Trade Mission
A few weeks back I was fortunate enough to be invited on a Chinese Healthcare Industry Trade Mission sponsored by the Chinese Government and the Medical Tourism Association. It was a quick dash to get my visa and itinerary in order, but after a 24 hour flight, I joined several...
How to Develop an Effective Patient Testimonial Program
Written By David M. Williams | Chief Strategy Officer | LEVO Health If you’re having trouble gathering patient testimonials, take advantage of these five proven tips.
Procedure Specific Healthcare Marketing Videos
Using Procedure Specific Healthcare Marketing Videos to Drive Patient Engagement When our management team was growing up, if you wanted to learn something about a topic you had to visit the library or consult your family’s collection of encyclopedias. Patients today have thousands of options available within a simple click...
Three Mistakes Your Medical Marketing Manager is Making
Written By David M. Williams | Chief Strategy Officer | I spend the majority of my day researching, connecting and strategizing with physician group, ASCs, and hospital groups about how to attract new patients while better engaging with their current patients. In almost every engagement, I find poorly designed or...
Recent Thoughts
Thinking of Patients as Customers is the Future of Healthcare
How to Use Patient Personas to Find More of Your Ideal Patients
Written By David M. Williams | Chief Strategy Officer | LEVO Health One of the most challenging aspects of direct to patient marketing is making …Continue Reading »
Physicians, Take Back Control of Your Online Reputation
Written By David M. Williams | Chief Strategy Officer | LEVO Health There are many reasons why it is more difficult being a physician today, …Continue Reading »
Increase Patient Appointments With a Couple of Clicks
LEVO Health Featured in HealthcareDive Article, “Physician ratings drop when patient requests denied”
