In the last decade, technology has revolutionized the field of healthcare. With the ongoing pandemic only escalating our reliance on technology, patients now turn towards digital channels more than ever before for their healthcare needs. As a result, medical practices must provide a seamless, convenient, and personalized digital patient experience...
How to Maximize Your Medical Practice’s Website Engagement
With high rates of healthcare competition, having an engaging, informative, and effective website is essential for any medical practice. According to a study by Leo Yeykelis in the Journal of Communication, people using personal computers switch their attention every 19 seconds. Therefore, from the moment a potential patient arrives at...
Content Marketing for Your Medical Practice: Benefits and Tips
Many medical practices struggle to make the most of their marketing budget. After all, healthcare marketing is an area that some organizations overlook, but it can be successful when done right. Implementing a strategy for content marketing in your medical practice can help your business grow and take your practice...
Social Media in Healthcare: Trends for 2022
As social media continues to increase in popularity with over 4 billion users worldwide, maintaining an online social media presence is essential to your healthcare practice’s digital marketing strategy. To fully optimize the benefits of social media, it is crucial to stay on top of the latest trends to reach...
How to Create Content People Will Actually Want to Read
In the medical marketing world, it can sometimes be challenging to produce entertaining content that your patients will want to read and engage with. However, there are plenty of tips and tricks you can incorporate into your content to keep patients engaged and coming back for more. Tips for Creating...
5 Ways a Healthcare Marketing Agency Can Help Your Medical Practice
In the rapidly changing world of healthcare, a healthcare marketing agency is essential to running a successful medical practice. Without a marketing agency, it is extremely difficult to attract new patients or even retain current patients. Fortunately, with a marketing agency tailored specifically towards the healthcare industry, your medical practice...
How to Reduce Patient Wait Times
Every patient has experienced a long wait time at the doctor. It is something that is so common that many patients have built the unexpected and inconvenient wait time into their schedule when planning their doctor’s appointments. But it shouldn’t have had to come to that. As a doctor, your...
5 Ways to Attract New Patients to Your Practice
Competition amongst healthcare practices is at an all time high. If you’re a healthcare provider, you should be searching for innovative ways to attract new patients and gain an edge over your competitors. Though retention of patients is essential for a practice to succeed, acquiring new patients is equally as...
A Sales-Centric Shift to Healthcare
The sales process involves identifying a prospective buyer and selling them your product or service. Think of the sales process that you encounter when considering solar panels, a new roof, or other other goods or services. Though the sales process is not often associated with healthcare, there has been a...
2021 Healthcare Marketing Trends
2020 has affected every aspect of our lives, from how we work to how we spend our free time. As industries scrambled to keep going during the global pandemic, it highlighted the need for virtual accessibility. The impact of the Covid-19 pandemic is not temporary but a complete change in...
Recent Thoughts
The Power of Healthcare Data Analytics
In the dynamic world of healthcare marketing, understanding your audience and optimizing your strategies are key to staying ahead of the competition. Practices can use …Continue Reading »
Navigating the Challenges of Healthcare Marketing in a Highly Regulated Industry
With strict regulations and a rapidly evolving landscape, healthcare marketing requires a diverse and skilled team. However, with the right approach, you can create a …Continue Reading »
Measuring the Success of Your Healthcare Marketing Campaigns
Healthcare marketing can be challenging, but it’s essential to the success of any healthcare organization. Whether you’re a small private practice or an extensive hospital …Continue Reading »
How to Respond to Online Reviews from Patients
As a healthcare practice, your online reputation is crucial to attracting and retaining patients. With the rise of online review platforms, patients have a powerful …Continue Reading »
How to Leverage Patient Voices within Digital Marketing Campaigns
We live in the era of influencers. From beauty products to fashion trends, influencers have become the driving force behind many of our purchasing decisions. …Continue Reading »
