LEVO Health Insights

LEVO Health explores the latest business trends through the lens of patients, practice managers, physicians, and sales and marketing professionals.

Procedure Specific Healthcare Marketing Videos

Using Procedure Specific Healthcare Marketing Videos to Drive Patient Engagement When our management team was growing up, if you wanted to learn something about a topic you had to visit the library or consult your family’s collection of encyclopedias. Patients today have thousands of options available within a simple click...

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Better Patient Engagement Through 4K Physician Videos

Engaging Patients Through Compelling Videos As discussed in a previous blog post, Great Week of Medical Marketing Consults and 4K Digital Content Development in NYC, prospective patients now play a more active role in making their own healthcare choices. It is crucial that your current branding, website(s), mobile, social media presence and print collateral match...

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Great Week of Medical Marketing Consults and 4K Digital Content Development in NYC

Traditional physician listings on most physician or hospital websites are flat and boring. Most often, these traditional listings fail to differentiate and humanize the physicians enough to engage current and potential patients to schedule. Most physician headshots and bios used for medical marketing are anemic and look like they have been shot with an old...

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Four Ways to Boost Patient Loyalty

Written By David M. Williams | Chief Strategy Officer With the high cost of medical care, patients now expect the highest level of customer service or they will seek help elsewhere. According to a study by Johns Hopkins, of 20,700 patients surveyed, approximately 23 percent of patients saw three or...

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3 Ways to Introduce Direct to Patient Marketing to Your Practice

Written By David M. Williams | Chief Strategy Officer Today’s consumers are bombarded with over 6,000 branding impressions per day; and 59% of these messages are of little relevance to the end viewer. The traditional method of casting a wide unfocused marketing net is expensive and inefficient. Direct to Patient Marketing identifies...

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Is it Time for a Front Office Overhaul?

Written By David M. Williams | Chief Strategy Officer | With the implementation of the Affordable Care Act the face of healthcare has changed. As expected, private medical practices have become inundated with new patients requesting to be seen. In theory, any increase in patient volume is good, however, in...

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Why Great Branding Is More Important In Healthcare than Any Other Industry

Written By LEVO Health Staff | September 25, 2014 All organizations benefit from great branding, but it is more important in healthcare than any other industry. Why? Because the decisions we make concerning our health are the most personal and noteworthy. A brand’s primary job is to facilitate trust, and without that,...

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