In the dynamic world of healthcare marketing, video content has emerged as a potent tool to engage patients and guide them through their healthcare journey. However, it often takes a series of videos, each tailored to a specific stage of the patient journey, to effectively convert potential patients into loyal...
Reactivating Patients: A Comprehensive Guide to Patient Engagement Strategies
Patient reactivation is not just about bringing back old patients — it’s about reestablishing trust and rekindling relationships. It’s also about strategic data analysis, proactive outreach, and persuasive retargeting. At Levo Health, we integrate innovative marketing strategies with healthcare expertise to revitalize these essential relationships to drive patient engagement. The...
The Value of Healthcare Video Marketing for Providers and Practices
From social media to website content, healthcare video marketing has quickly become a go-to strategy for healthcare providers and practices. Creating dynamic videos that highlight services and offerings, as well as patient success stories, can be a valuable source of information for prospective patients and drive tangible returns on investment....
Vimeo vs. Youtube: Choosing the Right Platform for Your Healthcare Marketing Strategy
Successful healthcare marketing requires a robust and efficient digital strategy, often including multimedia projects. In this respect, two platforms — YouTube and Vimeo — have established themselves as key players, each offering unique benefits depending on the video intent. But how do you decide which one is the right fit?...
The Power of Healthcare Data Analytics
In the dynamic world of healthcare marketing, understanding your audience and optimizing your strategies are key to staying ahead of the competition. Practices can use healthcare data analytics to gain insights that can transform their marketing efforts in the digital age. Data analytics is the process of collecting and analyzing...
Navigating the Challenges of Healthcare Marketing in a Highly Regulated Industry
With strict regulations and a rapidly evolving landscape, healthcare marketing requires a diverse and skilled team. However, with the right approach, you can create a strong marketing strategy that not only complies with regulations but also enhances patient engagement and drives growth for your practice. Understanding the Regulatory Landscape To...
Measuring the Success of Your Healthcare Marketing Campaigns
Healthcare marketing can be challenging, but it’s essential to the success of any healthcare organization. Whether you’re a small private practice or an extensive hospital system, your marketing campaigns should be measured and evaluated regularly to ensure they effectively achieve your business goals. With proper measurement, you may determine which...
How to Respond to Online Reviews from Patients
As a healthcare practice, your online reputation is crucial to attracting and retaining patients. With the rise of online review platforms, patients have a powerful voice in sharing their experiences with others. According to 2020 data, nearly 71% of people use online reviews as the first step to finding a...
How to Leverage Patient Voices within Digital Marketing Campaigns
We live in the era of influencers. From beauty products to fashion trends, influencers have become the driving force behind many of our purchasing decisions. But what about healthcare? Can patient voices be influencers in the same way? The answer is a resounding yes. Patients are more empowered than ever...
Driving Success with Patient Engagement, Acquisition and Retention
If your healthcare organization struggles to acquire new patients, it could be a sign that your practice isn’t connecting with potential patients effectively. You may need to rethink your healthcare marketing strategies to reach the right audience at the right time. If you’re looking to drive success for your healthcare...
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