LEVO Health Insights

LEVO Health explores the latest business trends through the lens of patients, practice managers, physicians, and sales and marketing professionals.

Better Patient Engagement Through 4K Physician Videos

Engaging Patients Through Compelling Videos As discussed in a previous blog post, Great Week of Medical Marketing Consults and 4K Digital Content Development in NYC, prospective patients now play a more active role in making their own healthcare choices. It is crucial that your current branding, website(s), mobile, social media presence and print collateral match...

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Great Week of Medical Marketing Consults and 4K Digital Content Development in NYC

Traditional physician listings on most physician or hospital websites are flat and boring. Most often, these traditional listings fail to differentiate and humanize the physicians enough to engage current and potential patients to schedule. Most physician headshots and bios used for medical marketing are anemic and look like they have been shot with an old...

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Four Ways to Boost Patient Loyalty

Written By David M. Williams | Chief Strategy Officer With the high cost of medical care, patients now expect the highest level of customer service or they will seek help elsewhere. According to a study by Johns Hopkins, of 20,700 patients surveyed, approximately 23 percent of patients saw three or...

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3 Ways to Introduce Direct to Patient Marketing to Your Practice

Written By David M. Williams | Chief Strategy Officer Today’s consumers are bombarded with over 6,000 branding impressions per day; and 59% of these messages are of little relevance to the end viewer. The traditional method of casting a wide unfocused marketing net is expensive and inefficient. Direct to Patient Marketing identifies...

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Is it Time for a Front Office Overhaul?

Written By David M. Williams | Chief Strategy Officer | With the implementation of the Affordable Care Act the face of healthcare has changed. As expected, private medical practices have become inundated with new patients requesting to be seen. In theory, any increase in patient volume is good, however, in...

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Why Great Branding Is More Important In Healthcare than Any Other Industry

Written By LEVO Health Staff | September 25, 2014 All organizations benefit from great branding, but it is more important in healthcare than any other industry. Why? Because the decisions we make concerning our health are the most personal and noteworthy. A brand’s primary job is to facilitate trust, and without that,...

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Reputation Management | What are your patients saying about you online?

Written By David M. Williams | Chief Strategy Officer | When was the last time you “Googled” yourself to see what your patients are saying about you, your staff or your office? Learn the importance of creating a proactive reputation management strategy. Physician review sites such as HealthGrades, Vitals and...

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6 Ways to Boost Patient Referrals

Written By David M. Williams | Chief Strategy Officer | Patient referrals are the lifeline for any specialty medical practice, and proper steps must be taken on a monthly basis to ensure a continued stream of referrals. Every month, make sure you or someone in a leadership role have set...

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