The patient experience is extremely valuable in the healthcare industry. When patients have a negative experience, word of mouth can really hurt a healthcare organization. After all, who would want to visit a doctor’s office that lacks hospitality? Why is customer service important in the healthcare industry? Healthcare is a...
Healthcare Transformations During COVID-19
Businesses across the nation are transforming to accommodate the newly implemented rules of social distancing. To prevent the spread of COVID-19, some healthcare practices have shut their doors to in-person care. This global crisis will undoubtedly shape the future of our nation’s healthcare system as evidence already suggests. Healthcare Transformations...
Google Streamlines Telehealth Implementation for Physicians
If you’re not offering telehealth already, it’s not too late to hop on the bandwagon. Telehealth is taking off in the COVID-19 era as relaxed regulations make remote care even more accessible. As patients continue to practice safe social distancing, the demand for telehealth has never been higher. Recognizing the...
Shoot Better Video With Your Phone: Best Practices
No one has to be a Spielberg when it comes to shooting high-quality videos these days. Creating a video or going live on social media with a smartphone or tablet can look just as good as a professional recording. Here are some key tips to keep in mind. Horizontal Works...
The Rising Demand for Telehealth During COVID-19
The growing demand for telehealth during the COVID-19 pandemic is a popular topic in the healthcare industry. Healthcare professionals are advising people to stay home to help “flatten the curve,” but that can be difficult with patients seeking medical care. Patients are beginning to avoid routine care due to the...
CARES Act Strengthens and Expands Telehealth Availability
As the Coronavirus (COVID-19) pandemic continues to sweep across the nation, providing certainty within the healthcare system has become essential to addressing the crisis.
Optimize Your Healthcare Practice During the Coronavirus Outbreak
With the recent Coronavirus (COVID-19) outbreak and a push for social distancing, many businesses are closing, leaving some wondering what to do next.
The Future Looks Bright For Telemedicine
Telemedicine may just be the future of healthcare. Despite time or location restraints, everyone needs access to healthcare - and telemedicine is making that possible.
7 Best Marketing Strategies for Medical Practices
We live in a world where patients have more options than ever when it comes to medical attention. This healthcare revolution is why possessing the best marketing strategies will help your medical practice succeed. Healthcare marketing is a necessity for doctors, but it can be difficult to achieve when you...
Recent Thoughts
The Increasing Trend of Native Advertising in Healthcare
With the rise of digital media, healthcare marketers are looking for new ways to reach consumers and healthcare providers (HCPs). For the past two years, …Continue Reading »
Healthcare Personas and Your Digital Marketing Strategy
Healthcare marketing is a unique specialty that requires an understanding of the various industry personas and how they each interact with your digital marketing strategy. …Continue Reading »
How to Use Marketing Automation to Enhance the Patient Journey
As the healthcare landscape evolves, patients become increasingly proactive in seeking information and taking charge of their health. This shift has had a profound impact …Continue Reading »
How to Optimize the Digital Patient Experience
In the last decade, technology has revolutionized the field of healthcare. With the ongoing pandemic only escalating our reliance on technology, patients now turn towards …Continue Reading »
How to Maximize Your Medical Practice’s Website Engagement
With high rates of healthcare competition, having an engaging, informative, and effective website is essential for any medical practice. According to a study by Leo …Continue Reading »
