Patient reviews matter because they help prospects determine whether a practice or healthcare clinician can provide them with the services they need. In fact, a 2020 survey showed 77% of people use online reviews as the first step in finding a new physician. However, reviews can be both good and...
Understanding The Benefits of Each Social Media Platform for Your Practice
With technology being more accessible than ever, the importance of social media for growing your medical practice has never been higher. In 2020, over 3.6 billion people were using social media worldwide and this number is projected to increase to almost 4.41 billion in less than 4 years. Having a...
Does SEO Matter for Your Practice?
In today’s competitive healthcare industry, every doctor and medical organization should be on the internet if they want to drive more patients to their practice. While having your own website is a great start, it is only the foundation of your online presence. The real key to getting found and...
Humanize Your Content Marketing to Turn Readers Into Patients
Patients aren’t just the people doctors treat. The modern patient pool is full of healthcare consumers who ask questions and desire a personal connection with their doctor. As technology continues to advance, such as allowing bots to communicate with patients on websites, it is crucial to humanize your content so...
The Case for Integrating Live Patient Webinars into Your Marketing Strategy
The digital age allows us to consume more information than ever right at our fingertips. Similar to what social media channels and smartphones have done for the individual when it comes to staying up to date and voicing their opinions, webinars offer several benefits in the digital marketing world. Webinars...
Is Your Medical Practice Ready for a Rebrand?
Many choices made by consumers are based on successful branding or rebrand. In most cases, people are driven to brands that are familiar or that they associate with quality. Quality in healthcare means providing the care the patient needs, when they need it, in an affordable, safe, and effective manner. ...
Why Your Practice Needs Email Marketing
While the goal of a healthcare professional is to keep people healthy, it is also important to maintain ongoing patient relationships. The best way to do this is by implementing email marketing into your healthcare marketing strategy. When coffee is brewing, we check our smartphones. When we are feeling bored,...
Healthcare Marketing Trends in 2020
Due to recent events, patients have a renewed focus on health and wellness. They are demanding better services to improve the quality of their lives, and as a result, healthcare facilities are taking their brand up a notch to compete in the many healthcare markets. Read on to discover the...
SEO for Individual Physicians at a Large Medical Practice
In Today’s digital age, patients can find a healthcare provider at the convenience of their mobile device. Instead of flipping through yellow pages to locate a healthcare provider, patients are turning to Google, Bing, and other search engines to find doctors that suit their needs. By understanding SEO (search engine...
LEVO’s Unique Office Pays Tribute to History of Healthcare
When LEVO moved into our new Tampa office space in late 2019, we were excited to have a building that reflected our continued growth as a company. However, we knew the bare, white walls needed to be upgraded to fit our employees’ creative personalities and company culture. We hired local...
Recent Thoughts
The Power of Healthcare Data Analytics
In the dynamic world of healthcare marketing, understanding your audience and optimizing your strategies are key to staying ahead of the competition. Practices can use …Continue Reading »
Navigating the Challenges of Healthcare Marketing in a Highly Regulated Industry
With strict regulations and a rapidly evolving landscape, healthcare marketing requires a diverse and skilled team. However, with the right approach, you can create a …Continue Reading »
Measuring the Success of Your Healthcare Marketing Campaigns
Healthcare marketing can be challenging, but it’s essential to the success of any healthcare organization. Whether you’re a small private practice or an extensive hospital …Continue Reading »
How to Respond to Online Reviews from Patients
As a healthcare practice, your online reputation is crucial to attracting and retaining patients. With the rise of online review platforms, patients have a powerful …Continue Reading »
How to Leverage Patient Voices within Digital Marketing Campaigns
We live in the era of influencers. From beauty products to fashion trends, influencers have become the driving force behind many of our purchasing decisions. …Continue Reading »
