Convert More Prospective Patients with New Patient Seminars Tactic #3 ensured your consumers could easily access and view your content on any device, but this next tactic will give you the opportunity to reach a large number of potential patients on a more personal level, by running new patient seminars....
Quick Read – Tactic 3: Healthcare Web Design for All Devices
In tactic #2 you appropriately structured your content to be utilized by multiple media platforms, and now you must address how easily your content can be viewed on multiple devices. Tactic #3: Develop Your Healthcare Website with the End User’s Device in Mind It’s important that your healthcare website provide...
Quick Read – Tactic 2: Increase Your Healthcare Content Channels
In our first tactic, you optimized your content so that your voice would be heard among consumers, and now it is time to bring your attention to where that voice will be coming from. A 2014 study indicated that more than half of internet users (52%) use two or more...
Quick Read – Tactic 1: Structure Healthcare Marketing Content to Ensure You’re a Part of the Conversation
Today’s healthcare consumer is exposed to over 6,000 branding impressions per day. Targeting these consumers across multiple media platforms with a message that resonates and compels them to act has never been more difficult. To help you overhaul your direct-to-patient marketing campaigns, LEVO Health has identified the seven best-in-class marketing...
Physician Video Marketing
Engage with New Patients Online In this physician video, we sat down with Dr. Douglas Holmes owner and medical director of ENT & Audiology Associates in Raleigh, North Carolina to discuss what patients can expect when they visit ENT & Audiology Associates. These types of videos allow physicians and medical practice...
3 Ways Predictive Analytics Can Increase Patient Engagement
Written By David M. Williams | Chief Strategy Officer | LEVO Health Over the past 5 years, retail and hospitality businesses have begun using predictive analytics to better assess profiles of customers most likely to buy or have the greatest potential of needing a product or service. With increasingly narrow margins due...
Key Takeaways from my Recent Chinese Healthcare Industry Trade Mission
A few weeks back I was fortunate enough to be invited on a Chinese Healthcare Industry Trade Mission sponsored by the Chinese Government and the Medical Tourism Association. It was a quick dash to get my visa and itinerary in order, but after a 24 hour flight, I joined several...
How to Develop an Effective Patient Testimonial Program
Written By David M. Williams | Chief Strategy Officer | LEVO Health If you’re having trouble gathering patient testimonials, take advantage of these five proven tips.
Recent Thoughts
2021 Healthcare Marketing Trends
2020 has affected every aspect of our lives, from how we work to how we spend our free time. As industries scrambled to keep going …Continue Reading »
Staying HIPAA-Compliant When Responding to Patient Reviews
Patient reviews matter because they help prospects determine whether a practice or healthcare clinician can provide them with the services they need. In fact, a …Continue Reading »
Understanding The Benefits of Each Social Media Platform for Your Practice
With technology being more accessible than ever, the importance of social media for growing your medical practice has never been higher. In 2020, over 3.6 …Continue Reading »
Does SEO Matter for Your Practice?
In today’s competitive healthcare industry, every doctor and medical organization should be on the internet if they want to drive more patients to their practice. …Continue Reading »
Humanize Your Content Marketing to Turn Readers Into Patients
Patients aren’t just the people doctors treat. The modern patient pool is full of healthcare consumers who ask questions and desire a personal connection with …Continue Reading »
