LEVO Health Insights

LEVO Health explores the latest business trends through the lens of patients, practice managers, physicians, and sales and marketing professionals.

Calculating Patient Lifetime Value & Why It Matters

Patient demand of the healthcare sector is increasing, therefore patient acquisition is key to growing any medical practice. Calculating your cost per lead and cost per appointment are smart marketing decisions, but you’ll also need to calculate the return side. Calculating the return on investment (ROI) requires figuring out the...

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Why Your Healthcare Site Needs a Consistent Blog

Maintaining a consistent blog on your healthcare site is a great way to get more visitors and bring awareness to your healthcare practice. A blog allows your healthcare site to consistently generate SEO content that will drive visitors to the site while raising awareness about relevant issues in your field....

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Healthcare Branding: Where To Start

When it comes to leaving a positive, memorable impression on patients, branding is everything.  The rise in digital marketing has allowed healthcare marketers to transform how patients make decisions. This alone can revolutionize your practice by making you stand out across all platforms. Getting Started With Healthcare Branding: Positioning Brand...

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Online Review Statistics: Why They Matter

The internet has revolutionized the way patients find a new healthcare provider, and the top way is through online patient reviews. Online reviews are among the first things prospective patients will see when searching the web for information on or about a healthcare provider. But are reviews that important? Let’s...

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Creating the Perfect Patient Experience With the Use of Technology

The patient experience is extremely valuable in the healthcare industry. When patients have a negative experience, word of mouth can really hurt a healthcare organization. After all, who would want to visit a doctor’s office that lacks hospitality? Why is customer service important in the healthcare industry? Healthcare is a...

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Healthcare Transformations During COVID-19

Businesses across the nation are transforming to accommodate the newly implemented rules of social distancing. To prevent the spread of COVID-19, some healthcare practices have shut their doors to in-person care. This global crisis will undoubtedly shape the future of our nation’s healthcare system as evidence already suggests.  Healthcare Transformations...

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Google Streamlines Telehealth Implementation for Physicians

If you’re not offering telehealth already, it’s not too late to hop on the bandwagon. Telehealth is taking off in the COVID-19 era as relaxed regulations make remote care even more accessible. As patients continue to practice safe social distancing, the demand for telehealth has never been higher.  Recognizing the...

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Shoot Better Video With Your Phone: Best Practices

No one has to be a Spielberg when it comes to shooting high-quality videos these days. Creating a video or going live on social media with a smartphone or tablet can look just as good as a professional recording. Here are some key tips to keep in mind. Horizontal Works...

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The Rising Demand for Telehealth During COVID-19

The growing demand for telehealth during the COVID-19 pandemic is a popular topic in the healthcare industry. Healthcare professionals are advising people to stay home to help “flatten the curve,” but that can be difficult with patients seeking medical care.   Patients are beginning to avoid routine care due to the...

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