Social media marketing is a valuable and necessary tool that is becoming increasingly popular today. Not only does social media marketing allow you to reach audiences from every platform the Internet provides, it also offers opportunities to engage with your clients or potential clients on a personal level. What can...
Why We Need To Evaluate The Patient Experience
Healthcare systems are growing at a rapid rate, changing the playing field of healthcare services. The patient-centered care movement places increasing importance on patient engagement in clinical decision-making (HealthLeaders). The key is knowing when to engage them. What Is a Patient Journey & Why Is It So Important? You may...
Conversion Tracking: More Than Just A Measurement of Your ROI
Nearly every day, the web experts at LEVO prepare analytics reports determining how much business we gather for our clients. Thanks to conversion tracking, we are able to do that. This process allows us to see exactly what happens after a customer interacts with a client’s ad; we know whether...
How to Use Patient Personas to Find More of Your Ideal Patients
Written By David M. Williams | Chief Strategy Officer | LEVO Health One of the most challenging aspects of direct to patient marketing is making sure your advertising dollars and messaging are reaching the right types of patients at the right time. If only there was a way to ensure...
Physicians, Take Back Control of Your Online Reputation
Written By David M. Williams | Chief Strategy Officer | LEVO Health There are many reasons why it is more difficult being a physician today, than it was 10 years ago, one of them is managing their online physician reputation. People now view and research physicians and other healthcare providers...
Recent Thoughts
The Increasing Trend of Native Advertising in Healthcare
With the rise of digital media, healthcare marketers are looking for new ways to reach consumers and healthcare providers (HCPs). For the past two years, …Continue Reading »
Healthcare Personas and Your Digital Marketing Strategy
Healthcare marketing is a unique specialty that requires an understanding of the various industry personas and how they each interact with your digital marketing strategy. …Continue Reading »
How to Use Marketing Automation to Enhance the Patient Journey
As the healthcare landscape evolves, patients become increasingly proactive in seeking information and taking charge of their health. This shift has had a profound impact …Continue Reading »
How to Optimize the Digital Patient Experience
In the last decade, technology has revolutionized the field of healthcare. With the ongoing pandemic only escalating our reliance on technology, patients now turn towards …Continue Reading »
How to Maximize Your Medical Practice’s Website Engagement
With high rates of healthcare competition, having an engaging, informative, and effective website is essential for any medical practice. According to a study by Leo …Continue Reading »
