The medical device market is more saturated than you might think. With seemingly countless treatment options on the table, how can your device cut through the clutter and get in front of the right patients at just the right time? You need a marketing strategy that sets your medical device...
Healthcare Trends
Why Your Healthcare Website Needs to be Accessible
With approximately 61 million Americans living with a disability and attention spans getting shorter, it’s more crucial than ever for healthcare organizations to have an accessible ADA-compliant website. If your website is user-friendly and accessible, you’re more likely to engage potential patients, leading to increased conversions and ROI. Unfortunately, many...
The Increasing Trend of Native Advertising in Healthcare
With the rise of digital media, healthcare marketers are looking for new ways to reach consumers and healthcare providers (HCPs). For the past two years, there has been an upward trend in incorporating native advertising into healthcare marketing strategies. Native advertising can now be seen in nearly every healthcare industry,...
Healthcare Personas and Your Digital Marketing Strategy
Healthcare marketing is a unique specialty that requires an understanding of the various industry personas and how they each interact with your digital marketing strategy. Healthcare personas embody real people who act as representatives for different patients within your target market. Personas allow you to understand what motivates your patient,...
How to Use Marketing Automation to Enhance the Patient Journey
As the healthcare landscape evolves, patients become increasingly proactive in seeking information and taking charge of their health. This shift has had a profound impact on the success of various healthcare marketing strategies. As a result, one of the most powerful, innovative tools is marketing automation. Marketing automation is technology...
How to Maximize Your Medical Practice’s Website Engagement
With high rates of healthcare competition, having an engaging, informative, and effective website is essential for any medical practice. According to a study by Leo Yeykelis in the Journal of Communication, people using personal computers switch their attention every 19 seconds. Therefore, from the moment a potential patient arrives at...
Content Marketing for Your Medical Practice: Benefits and Tips
Many medical practices struggle to make the most of their marketing budget. After all, healthcare marketing is an area that some organizations overlook, but it can be successful when done right. Implementing a strategy for content marketing in your medical practice can help your business grow and take your practice...
Social Media in Healthcare: Trends for 2022
As social media continues to increase in popularity with over 4 billion users worldwide, maintaining an online social media presence is essential to your healthcare practice’s digital marketing strategy. To fully optimize the benefits of social media, it is crucial to stay on top of the latest trends to reach...
5 Ways a Healthcare Marketing Agency Can Help Your Medical Practice
In the rapidly changing world of healthcare, a healthcare marketing agency is essential to running a successful medical practice. Without a marketing agency, it is extremely difficult to attract new patients or even retain current patients. Fortunately, with a marketing agency tailored specifically towards the healthcare industry, your medical practice...
How to Reduce Patient Wait Times
Every patient has experienced a long wait time at the doctor. It is something that is so common that many patients have built the unexpected and inconvenient wait time into their schedule when planning their doctor’s appointments. But it shouldn’t have had to come to that. As a doctor, your...
Recent Thoughts
How to Leverage Patient Voices within Digital Marketing Campaigns
We live in the era of influencers. From beauty products to fashion trends, influencers have become the driving force behind many of our purchasing decisions. …Continue Reading »
Driving Success with Patient Engagement, Acquisition and Retention
If your healthcare organization struggles to acquire new patients, it could be a sign that your practice isn’t connecting with potential patients effectively. You may …Continue Reading »
The Future of Personalized Marketing in the Healthcare Industry
Account-based marketing (ABM) has been a buzzword in the healthcare marketing industry for years. The idea is to tailor marketing messages to the individual based …Continue Reading »
What Role Does Healthcare SEO Play in a 2023 Marketing Strategy?
As the healthcare industry continues to evolve, digital marketing strategies, such as search engine optimization (SEO), have become increasingly crucial for healthcare organizations. Search engine …Continue Reading »
The Role of Patient Experience in Healthcare Loyalty
