Due to recent events, patients have a renewed focus on health and wellness. They are demanding better services to improve the quality of their lives, and as a result, healthcare facilities are taking their brand up a notch to compete in the many healthcare markets. Read on to discover the...
Healthcare Trends
SEO for Individual Physicians at a Large Medical Practice
In Today’s digital age, patients can find a healthcare provider at the convenience of their mobile device. Instead of flipping through yellow pages to locate a healthcare provider, patients are turning to Google, Bing, and other search engines to find doctors that suit their needs. By understanding SEO (search engine...
Optimize Your Patient Journey From the Beginning
The patient journey is defined as the ongoing sequence of events that a patient follows from the point of access into the health system to diagnosis and care. This journey may seem long and tedious, but digital health solutions are allowing these journeys to resonate with patients. Patient engagement shouldn’t...
Why Should I Use a Healthcare-Specific Marketing Agency?
The healthcare industry changes fast, and healthcare marketing remains an integral component of sustainable growth. Digital marketing has become a vital channel for healthcare businesses in the ever-changing digital realm. According to a recent survey, 52 million U.S. adults have used the internet to obtain health or medical information. While...
Calculating Patient Lifetime Value & Why It Matters
Patient demand of the healthcare sector is increasing, therefore patient acquisition is key to growing any medical practice. Calculating your cost per lead and cost per appointment are smart marketing decisions, but you’ll also need to calculate the return side. Calculating the return on investment (ROI) requires figuring out the...
Why Your Healthcare Site Needs a Consistent Blog
Maintaining a consistent blog on your healthcare site is a great way to get more visitors and bring awareness to your healthcare practice. A blog allows your healthcare site to consistently generate SEO content that will drive visitors to the site while raising awareness about relevant issues in your field....
Healthcare Branding: Where To Start
When it comes to leaving a positive, memorable impression on patients, branding is everything. The rise in digital marketing has allowed healthcare marketers to transform how patients make decisions. This alone can revolutionize your practice by making you stand out across all platforms. Getting Started With Healthcare Branding: Positioning Brand...
Online Review Statistics: Why They Matter
The internet has revolutionized the way patients find a new healthcare provider, and the top way is through online patient reviews. Online reviews are among the first things prospective patients will see when searching the web for information on or about a healthcare provider. But are reviews that important? Let’s...
Creating the Perfect Patient Experience With the Use of Technology
The patient experience is extremely valuable in the healthcare industry. When patients have a negative experience, word of mouth can really hurt a healthcare organization. After all, who would want to visit a doctor’s office that lacks hospitality? Why is customer service important in the healthcare industry? Healthcare is a...
Healthcare Transformations During COVID-19
Businesses across the nation are transforming to accommodate the newly implemented rules of social distancing. To prevent the spread of COVID-19, some healthcare practices have shut their doors to in-person care. This global crisis will undoubtedly shape the future of our nation’s healthcare system as evidence already suggests. Healthcare Transformations...
Recent Thoughts
How to Leverage Patient Voices within Digital Marketing Campaigns
We live in the era of influencers. From beauty products to fashion trends, influencers have become the driving force behind many of our purchasing decisions. …Continue Reading »
Driving Success with Patient Engagement, Acquisition and Retention
If your healthcare organization struggles to acquire new patients, it could be a sign that your practice isn’t connecting with potential patients effectively. You may …Continue Reading »
The Future of Personalized Marketing in the Healthcare Industry
Account-based marketing (ABM) has been a buzzword in the healthcare marketing industry for years. The idea is to tailor marketing messages to the individual based …Continue Reading »
What Role Does Healthcare SEO Play in a 2023 Marketing Strategy?
As the healthcare industry continues to evolve, digital marketing strategies, such as search engine optimization (SEO), have become increasingly crucial for healthcare organizations. Search engine …Continue Reading »
The Role of Patient Experience in Healthcare Loyalty
