Healthcare systems are growing at a rapid rate, changing the playing field of healthcare services. The patient-centered care movement places increasing importance on patient engagement in clinical decision-making (HealthLeaders). The key is knowing when to engage them. What Is a Patient Journey & Why Is It So Important? You may...
Healthcare Trends
Conversion Tracking: More Than Just A Measurement of Your ROI
Nearly every day, the web experts at LEVO prepare analytics reports determining how much business we gather for our clients. Thanks to conversion tracking, we are able to do that. This process allows us to see exactly what happens after a customer interacts with a client’s ad; we know whether...
How to Use Patient Personas to Find More of Your Ideal Patients
Written By David M. Williams | Chief Strategy Officer | LEVO Health One of the most challenging aspects of direct to patient marketing is making sure your advertising dollars and messaging are reaching the right types of patients at the right time. If only there was a way to ensure...
Using Snapchat for Healthcare Marketing
Should Snapchat be incorporated into your healthcare marketing strategy? Snapchat is a popular mobile app that lets you send short videos and pictures, both of which will self-destruct after a few seconds of a person viewing them. Snapchat has over 200 million users and is growing every day. A lot...
