In our first tactic, you optimized your content so that your voice would be heard among consumers, and now it is time to bring your attention to where that voice will be coming from. A 2014 study indicated that more than half of internet users (52%) use two or more social media sites, which is why it is important to expand your content across multiple mediums. Tactic #2 is all about variety and versatility when it comes to content formatting and sharing.
Tactic #2: When it Comes to Online Healthcare Content, One Size Does Not Fit All
You take the time and effort to research, write and edit quality healthcare content about your offering. Are you formatting that content in such a way that it can be shared across all media platforms? It’s important to structure and develop your content in a way that can be syndicated across multiple online and social media channels. The information in your blog post can be repurposed as infographics, Pinterest or Instagram slides, checklists (like this blog post), twitter cards, slideshare presentations, and many more.
By syndicating your content across multiple media channels, you increase the chances of your content being picked up and shared amongst your target audience. One channel may work better than another for each topic and target audience, however you will never know which channel works best if you always rely heavily on just one form of media.
Did you know?
According to a recent survey, in 2014, the online image sharing site, Pinterest recorded the largest percentage of growth in active users for every major social network in 2014.
For further reading visit http://www.pewinternet.org/fact-sheets/social-networking-fact-sheet/