The patient journey is defined as the ongoing sequence of events that a patient follows from the point of access into the health system to diagnosis and care. This journey may seem long and tedious, but digital health solutions are allowing these journeys to resonate with patients. Patient engagement shouldn’t...
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Why Should I Use a Healthcare-Specific Marketing Agency?
The healthcare industry changes fast, and healthcare marketing remains an integral component of sustainable growth. Digital marketing has become a vital channel for healthcare businesses in the ever-changing digital realm. According to a recent survey, 52 million U.S. adults have used the internet to obtain health or medical information. While...
Calculating Patient Lifetime Value & Why It Matters
Patient demand of the healthcare sector is increasing, therefore patient acquisition is key to growing any medical practice. Calculating your cost per lead and cost per appointment are smart marketing decisions, but you’ll also need to calculate the return side. Calculating the return on investment (ROI) requires figuring out the...
Why Your Healthcare Site Needs a Consistent Blog
Maintaining a consistent blog on your healthcare site is a great way to get more visitors and bring awareness to your healthcare practice. A blog allows your healthcare site to consistently generate SEO content that will drive visitors to the site while raising awareness about relevant issues in your field....
Healthcare Branding: Where To Start
When it comes to leaving a positive, memorable impression on patients, branding is everything. The rise in digital marketing has allowed healthcare marketers to transform how patients make decisions. This alone can revolutionize your practice by making you stand out across all platforms. Getting Started With Healthcare Branding: Positioning Brand...
Creating the Perfect Patient Experience With the Use of Technology
The patient experience is extremely valuable in the healthcare industry. When patients have a negative experience, word of mouth can really hurt a healthcare organization. After all, who would want to visit a doctor’s office that lacks hospitality? Why is customer service important in the healthcare industry? Healthcare is a...
Healthcare Transformations During COVID-19
Businesses across the nation are transforming to accommodate the newly implemented rules of social distancing. To prevent the spread of COVID-19, some healthcare practices have shut their doors to in-person care. This global crisis will undoubtedly shape the future of our nation’s healthcare system as evidence already suggests. Healthcare Transformations...
Google Streamlines Telehealth Implementation for Physicians
If you’re not offering telehealth already, it’s not too late to hop on the bandwagon. Telehealth is taking off in the COVID-19 era as relaxed regulations make remote care even more accessible. As patients continue to practice safe social distancing, the demand for telehealth has never been higher. Recognizing the...
Shoot Better Video With Your Phone: Best Practices
No one has to be a Spielberg when it comes to shooting high-quality videos these days. Creating a video or going live on social media with a smartphone or tablet can look just as good as a professional recording. Here are some key tips to keep in mind. Horizontal Works...
CARES Act Strengthens and Expands Telehealth Availability
As the Coronavirus (COVID-19) pandemic continues to sweep across the nation, providing certainty within the healthcare system has become essential to addressing the crisis.
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